Tag Archives: william arruda

Is Your Brand Bland?

Marketing

Like a chef, you need to spice up your brand. Keep it current. Make it purposeful. Mix it up!

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Digital Distinction: Does Your Personal Leadership Brand Pack a Punch Online?

News

Have you self-Googled? Are you in the habit of routinely Googling “your name” to see how the results stack up? You should be. In executive job search, having accurate, on-brand search results associated with you is critical these days. Recruiters and hiring decision makers rely on online searches to uncover and qualify candidates for the

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Guide to Personal Branding – Top 7 Must-Read Personal Branding Books

How To

If you were born with one eye, you’d only be able to see in two dimensions. Two eyes allow you to see the world from two different points – your brain then combines these two perspectives into one, so you can perceive depth. When it comes to your personal brand, are you seeing things in

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A Brief Introduction of Personal Brand Management

News

“Do I really want to go through the same door to work every day for 41 years like my Dad did?” This question, asked by Tom Peters, marked the birth of personal brand management as a career development concept. Personal brand management means a) thinking of yourself as a brand that people have perceptions of,

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