Tag Archives: Social Media

Personal Brand Interview: Katie Colihan, Social Media Enthusiast and Freelance Consultant

Strategy

This week I had the honor of interviewing someone, who in my eyes, is an expert in Social Media and someone I go to frequently when I have questions on this topic.  I first met Katie Colihan a little over a year ago, after being connected through Twenty-Something Bloggers. We talked about the importance of

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Social Media Etiquette at Work

Strategy

You’ve heard the rumors, the horror stories and the success stories. You know the positives and negatives of using social media for promoting yourself and your business. Though it may seem obvious at times what you should and shouldn’t do, people are breaking the rules left and right. The ABSOLUTE Do Not’s Never ever, no

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Starting Out in Social Media: Blogging and Social Networking for Business

Strategy

The business case for leveraging social media as a business tool has been made time and time again. Startups to big business use the platform of social media to spread ideas, connect with their audience, and ultimately drive sales. When working with clients I often am confronted with glossy eyes when talking about the topic

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Social Media Etiquette 101

Brand-Yourself.com

* UPDATE: Lot of great feedback. Think you know social media etiqutte? Leave your “social media tips” in the comments and we’ll publish the best ones! Everyone knows the basics of etiquette. Shake hands when you meet someone, chew with your mouth closed, elbows off the table, etc. But when it comes to social media

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Old Spice and Social Media Advertising

Marketing

Every day thousands of business and advertising agencies attempt to leverage the power of social media to gain new customers.  You have the social media atrocities such as “Bing Goes the Internet” from Microsoft (not embedded because it is SO bad) to the “Where the Hell is Matt” campaign that ran a few years ago.

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Toy Story 3 Teaches Personal Building

How To

We all know and enjoy the heartwarming Toy Story trilogy and its themes of friendship and growing up. The newest release in the series can take each of us (me, at least) back to precious childhood days. Personally, after the movie I found myself sitting in a pile of my old stuffed animals, making sure

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Is Creating Your Personal Brand Complicated?

How To

Personal branding should be something that each of us does every day, in both our professional and personal lives.  Whether you realize it or not, nearly everything you do impacts your personal brand. I was reading a blog post from Bill on EmploymentDigest.net regarding personal branding and how it is too complicated and over-thought.  In

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Lies, Damned Lies, and Social Media Statistics

Strategy

Here are 3 social media statistics that might be outright lies, and 3 counter-metrics to turn to for a more truthful measurement.

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Jockeying for Position: MTV Making Its Branding Personal!

How To

Re-tweet this. Do it now, and who knows, maybe I can become the voice of a generation! This is a message that countless tweeters are spreading around to their followers as you read this. Why? They all want to become MTV’s first Twitter Jockey. Here’s the lowdown on MTV’s latest campaign. The draw? A six-figure salary

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A New Way for Personal Branding – Use Geolocation to Build Your Personal Brand

How To

Geo tools present a new and exciting way for users to network, develop relationships, engage a customer base, and build a brand within a niche community or ecosystem. Building a brand reputation, recognition, or relationship takes time and touches. Customers want to do business with a brand which is recognizable and has a solid reputation built on recommendations from trusted sources like their own friends and family. And with your personal brand, geolocation and tagging tools are another new facet of the marketing and branding package that sets you apart from the rest.

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