Tag Archives: social media strategy
Could Your Brand Survive Weinergate? How to Rehabilitate Your Brand.
Negative PR like that which Rep. Anthony Weiner received a couple of weeks ago can ruin your brand- do you have the brand strength to rebuild if the unthinkable happens?
The Social Media Download Part Deux: The Niche Platforms
Last week we reviewed the major players in social media. Here we delve deeper into the niche players and how you can leverage these platforms to benefit your small business.
Is Twitter A Good Tool For Your Personal Brand?
What Is Twitter, Really? As you continually work to improve your personal brand, you are going to consider many social media tools to utilize. Along this journey, Twitter will be one of them. Twitter is such a good outlet because it gives you a means of expressing both personal and professional views. The personal and
How Referral Traffic Can Save Your Blog Time and Money
The answer for deciding the value of your networks lies in the referral reports of your site’s analytics solution.
How to Manage and Retain Traffic For Your Blog
(Hint: Include a little Web Analytics.)
Using Social Media for Business: Small Business Series Part 1: Thinking Strategically
Implementing a social media plan for your small business may seem like a daunting task, but it doesn’t have to be. And let’s face it—small businesses have limited time and resources to devote to new projects.
Like many others, you probably have an urgent need to jump on the social media marketing bandwagon.
If you fall into this category—you wouldn’t be reading this post otherwise, right?—then read on for some valuable advice and tips to get started with social media for your small business.
4 Suggestions to Help Your Business Strategies Succeed Online
There’s one in every business — a back office. It’s that place where IT is serviced from, accounting budgets are reviewed, and operational decisions are made. A back office is typically not given the highest priority by business owners — they can get fixated by the sales generated at the front office — but few
How To Use YouTube to Build a Following for Your Business
YouTube is often seen as the video site full of strange and wacky characters, up and coming musicians, comedy acts and just about anything that can be caught on film. But all the goofiness and oddness aside, YouTube can be quite helpful in your business endeavors and bring more depth to you and your employees.
Zynga: “Connecting the World Through Games”…and Social Media
As is evident from my Facebook feed, people are going crazy over FarmVille (I don’t understand why, but it’s become a fad nonetheless). Zynga, the company behind the game, has the motto “connecting the world through games”, and they really were able to do so with FarmVille and their use of Facebook. Had it not
Zappos Booms with the Help of Social Media
Social media is a powerful weapon for everyone, people and businesses alike. Though some use it to the point of their eventual demise, others put it to work to create the ultimate brand. Zappos has been the picture of perfection for years now. With happy customers and happy, motivated employees, they’re clearly doing something right.
