Tag Archives: PPC
How Segmentation in Web Analytics Can Help Thought Leadership
Marketing
These days it is a fact that you have to be online to be a visible thought leader. But to make your efforts profitable seems like a mystery.
Posted in Marketing
Tagged blogs, branding, clickstream traffic, facebook, google analytics, improving a website, marketing, measurement, Personal Branding, PPC, search engine, search engine marketing, search engine optimization, small business marketing, small business tips, thought leadership, Twittter, Yahoo Web Analytics
Analytics Ain’t Just for SEO
Strategy
Many times when I speak with business owners about analytics, the first statement that comes to mind is that analytics is for Search Engine Optimization: SEO, as we know it. At that notion, my first reaction is is to shake my head. Because that’s not entirely right. The reason for the analytics assumption is because
Posted in Strategy
Tagged google analytics, piwik, PPC, SEO, web analytics, woopra, \ search engine strategies
