Tag Archives: message
How to Get Your Business Going on Twitter
Zero dollars to market your business? Wow, the folks from SCORE didn’t like to hear that. I know because I tried. How will you grow your business without a marketing budget? Never fear, Twitter is here. Certainly not the wisest of moves, every business should have some money allocated for marketing. I’d been playing around
Take Your Personal Brand beyond the Web
Building a personal brand is a marketing process. The hallmarks of a well-constructed brand include consistency, authenticity, specificity and all the brand parameters we discussed last week. Following on that lesson, let’s remember the first law of marketing: perception is reality. What this means in the context of branding yourself is that success is more about how others perceive you than what you say about yourself.
