Tag Archives: marketing
How Segmentation in Web Analytics Can Help Thought Leadership
These days it is a fact that you have to be online to be a visible thought leader. But to make your efforts profitable seems like a mystery.
How to Manage and Retain Traffic For Your Blog
(Hint: Include a little Web Analytics.)
Marketing Your Business On YouTube
Video is an increasingly important part of every business’s marketing functionality. It is a great way to highlight products, services, branding, and even employment opportunities. But what are a few ways that you are able to leverage and even succeed with video?
How Social Media Is an Extension of Your PR and Marketing Teams
Marketing has changed – permanently. The old, traditional marketing and PR methods still work, thought not entirely on their own. Enter Social Media. At first it seemed there was a stronger emphasis on ‘social’ instead of ‘media.’ But what we’ve come to learn is this – Social Media is a critical element in any company’s
Developing Your Personal Brand: The 5 P’s of Blogging
Last week I presented to a group of Restaurant Human Resources Professionals as part of the People Report Summer Camp Symposium in Dallas, Texas. The event was, hands down, the best conference I have ever presented at orattended. I led a session titled, ”Blogging for Dummies.” Blogging is an interesting topic for Human Resources and
Social Media ROI: Measuring the Effectiveness of your Social Media Campaign
How to measure the success of your business’ social media efforts
Brand Yourself – 5 Ways to Stand for Your Personal Brand
Your personal brand is an important part of your job search. Reputations can make or break opportunities for new position, new clients or contracts for your company. Here are five practical ways to manage your online brand: 1. Set up a Google alert. These can be set up easily on Google and will alert you
