Tag Archives: FarmVille

Zynga: “Connecting the World Through Games”…and Social Media

Strategy

As is evident from my Facebook feed, people are going crazy over FarmVille (I don’t understand why, but it’s become a fad nonetheless). Zynga, the company behind the game, has the motto “connecting the world through games”, and they really were able to do so with FarmVille and their use of Facebook. Had it not

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