Tag Archives: expert
Personal Brand Interview: Publicity Expert Melissa Cassera
Interviews
Publicity is all about gaining 3rd party credibility. If you purchase an advertisement touting yourself as the “best organization expert” it doesn’t hold the same weight as if a magazine editor or TV producer has you share regular advice with the audience as the expert on that topic.
Posted in Interviews
Tagged expert, melissa cassera, personal brand interview, pr, publicity
Branding Yourself, Everyone’s A Personal Branding Expert
News
For the past few months, I’ve been writing about personal branding, and especially how it can help job seekers. If you’ve followed me on this blog, you know that I don’t talk about theory, but about practice. People who see my presentations know I talk about the “big picture.” LinkedIn alone means very little, and
Posted in News
Tagged brand yourself, branding yourself, expert, Linkedin, Networking, Personal Branding, Social Media
