Tag Archives: content
Online Ethics: Your Blog, My Content…?
Original content that you’ve created or written on your website is, without mistake, your own. But sometimes, mistakes (and blatant theft) happens. Just last week, I came upon a website that was using an article I wrote, but without giving me proper credit. During a phone conversation last week, one of my clients mentioned a
Take Your Personal Brand beyond the Web
Building a personal brand is a marketing process. The hallmarks of a well-constructed brand include consistency, authenticity, specificity and all the brand parameters we discussed last week. Following on that lesson, let’s remember the first law of marketing: perception is reality. What this means in the context of branding yourself is that success is more about how others perceive you than what you say about yourself.
