Video is quickly becoming one of the key differentiators.  Being an early adopter of video could put you out in front of the pack of people doing what you do.  What makes video really critical to growing your business is that it  builds trust, authority, relationships and familiarity.  People feel they know you or your product and service.  It feels safe.

175 million U.S. Internet users watched online video content in October, 2010 for an average of 15.1 hours per viewer according to comScore’s October 2010 press release.  Big deal, you might say.  But it is.  This means that 84.1 percent of the U.S. Internet audience viewed online video.  Let’s also consider that more and more people are carrying smart phones which allow them to watch video on the go!

Don’t you want to be playing in this cool emerging market?  What are you waiting for? Just consider it word of mouth referrals.

All you need is:

• a webcam, video camera, or screen recording software
• a cool story
• a presence on the internet and hopefully with some social media tools in your box

OK, maybe you need a bit more than this, but really, it isn’t that hard.  Here are some types of videos you could produce (and it doesn’t have to be all about you!)

• Interview someone interesting or someone with a good story
• User/customer testimonials
• How To or instructional content

Sure, these are the basics to get you started.  You could really get creative, there are very few limitations!

Here are some posts to help you get started!  Just try it!  Today!  Deliver and see what happens!

How to Integrate Video into Your Social Media Marketing from Social Media Examiner

The Easiest Way to Create Videos Right Now from Ducttape Marketing

32 Lessons for Online Video Social Media Marketing Success by Jeff Bullas

How to Make Video Content Work for You from Search Engine Watch

Business to Business Video Marketing from ReelSEO

5 Top Twitter Video Marketing Strategies for Every Business from ReelSEO

10 Reasons Facebook Video Marketing is Valuable for Business from ReelSEO

How to Use YouTube’s Analytics for B2B Marketing from Hubspot