Tag Archives: branding
Could Your Brand Survive Weinergate? How to Rehabilitate Your Brand.
Negative PR like that which Rep. Anthony Weiner received a couple of weeks ago can ruin your brand- do you have the brand strength to rebuild if the unthinkable happens?
Not Famous? No Problem: Why Personal Branding Still Matters Even If Your Name Isn’t LeBron
You might not be called the ‘King’ but you and LeBron James might have more in common than you think.
Say It Ain’t So…’O’: Branding Strategies We Should Take From Oprah Winfrey- the Ultimate Personal Branding Expert
Oprah has one of the most famous brands, here are some things that you can learn from her to build up your own personal brand.
Branding Strategies: Your Best (Brand) Defense is a Good Offense
Sometimes the best defense is a good offense. Here are some tips to help you take the offensive with your online brand.
How Segmentation in Web Analytics Can Help Thought Leadership
These days it is a fact that you have to be online to be a visible thought leader. But to make your efforts profitable seems like a mystery.
Improve Your Customer Service by Listening to Social Media and Analytics Tools
For small businesses, this increased expectation from our online properties means having to be more vigilant about customers feedback. Fortunately there are more ways to help businesses be more responsive without being overwhelmed.
My Online Reputation: Re-building My Personal Network After Resetting It to Zero
Four weeks ago I wrote about resetting my online personal network back to zero. I received some interesting, but supportive responses.
Your online personal network is worth more than gold. It takes time to make good quality connections with those that can add value to your network. I used to laugh at the term “build your tribe,” however, now know the value first hand.
Take Your Personal Brand beyond the Web
Building a personal brand is a marketing process. The hallmarks of a well-constructed brand include consistency, authenticity, specificity and all the brand parameters we discussed last week. Following on that lesson, let’s remember the first law of marketing: perception is reality. What this means in the context of branding yourself is that success is more about how others perceive you than what you say about yourself.
Personal Brand Management – When Your Personal Brand Outshines the Corporate Brand
As the concept and importance of personal branding, social media, and an online presence becomes more commonplace, companies are becoming more interested in their employees’ personal brands. Their concerns are legitimate. Here’s why. . .
How Important Social Media Can Help You Find a Job
The Human Resource industry has been slow to adapt and understand the new media world. Since not all HR professionals are recruiters and vice-versa, job seekers are at an advantage and a disadvantage at the same time.
