Tag Archives: Brand You
Not Famous? No Problem: Why Personal Branding Still Matters Even If Your Name Isn’t LeBron
You might not be called the ‘King’ but you and LeBron James might have more in common than you think.
Dissecting Brand You
Figuratively speaking, if someone took a scalpel and made a dissection slice into Brand You – what would they find inside?
I contend that we would all love to think that the inside of our own personal brand would resemble the inner workings of The Terminator. We tend to think, first, of the hard stuff … the digital circuitry and titanium structure. If you’ll play along with the metaphor, we immediately think of our online reputation. That’s stuff like our LinkedIn profile, the number of followers we’ve attracted on Twitter, the blog posts we’ve authored and the Google search results that are associated with our name. And that is all well and good. It is important–but it’s only one level.
Your Personal Brand Assessment and Brand You
Last week, we approached brand-building from a humorous perspective. Hopefully, you had a few chuckles. Today, let’s spend a few minutes thinking about your personal brand in businesslike way.
With the combination of these two powerful tools–one for the virtual world, the other for the real world of work–you can take your brand assessment and begin building a stronger, more effective Brand You!
