Tag Archives: Books
Dissecting Brand You
Figuratively speaking, if someone took a scalpel and made a dissection slice into Brand You – what would they find inside?
I contend that we would all love to think that the inside of our own personal brand would resemble the inner workings of The Terminator. We tend to think, first, of the hard stuff … the digital circuitry and titanium structure. If you’ll play along with the metaphor, we immediately think of our online reputation. That’s stuff like our LinkedIn profile, the number of followers we’ve attracted on Twitter, the blog posts we’ve authored and the Google search results that are associated with our name. And that is all well and good. It is important–but it’s only one level.
Can One Hour Boost Your Personal Brand?
My business partner and I returned from a sales meeting late in the afternoon one recent Thursday, just prior to a three-day holiday weekend. The meeting went well. The prospective customer expressed openness toward our proposed idea. We were very pleased with her response. She asked that we check back with her on the following
Take Your Personal Brand beyond the Web
Building a personal brand is a marketing process. The hallmarks of a well-constructed brand include consistency, authenticity, specificity and all the brand parameters we discussed last week. Following on that lesson, let’s remember the first law of marketing: perception is reality. What this means in the context of branding yourself is that success is more about how others perceive you than what you say about yourself.
Guide to Personal Branding – 5 Worth-Reading Personal Branding Books
A reading list to help you better understand social networking techniques, and learn how to make them work for you
