Some of us are employed within a multinational, others work in a small non-profit. The one thing we all share is that we are our own business of one! Like it or not, our future employment depends on our reputation for doing outstanding work or at least noteworthy work.
It all starts with knowing your values, and/or mission, and/or vision. In other words, what are the guiding forces that drive you to do great work? This is honestly the most difficult and soul searching part of the process. The implementation can be a cakewalk in comparison. Once you have defined this, you can then move forward. You message must be consistent and always on-brand.
What is your goal?
- To find a job
- To fill a position
- To promote personal or corporate brand
- To gain credibility
- To demonstrate expertise
Where is your audience?
Are they on Facebook? Twitter? LinkedIn?
If you don’t know the answer, consider professional associations, industry groups, trade publications. AND ask around.
Where do you want to send them once you’ve found them?
Is it your company website? Is it your LinkedIn profile? Is it your personal domain? You want to have a place where they can learn more about you so pick a media rich resource.
Reward visitors
- Offer discounts to product or services for those who visit that special landing spot.
- Provide free information (white papers, downloads, resources)
- Repay the recognition through Tweeting, ReTweeting, mention on corporate blog or personal blog
- Get creative
Measure ROI (Return on Investment)
This can vary based on what your goals are. At the most basic level, are you gaining followers, fans, comments, subscribers? Use bit.ly and Google analytics to track where traffic and referrals are coming from to see what is working best. Never abandon a social media outlet before you try changing your strategy first.
See what others are saying about you or your brand by using Social Mention.
There is a method to the madness. It takes a bit of time, but not as much as you might think. Carve out one hour a day to keep the social media machine running for you.
