Facebook and Google: How to Get Your Facebook Profile to the Top of Search Results!

Facebook and Google

Trevor Elwell recently released this post on Social Media Today.  This article will provide you with the knowledge that you need to get your Facebook profile to rank on the first page of Google for your name, Enjoy!

Facebook and Google are Friends?

Since your Facebook profile has so much personal information about you, it’s probably best for you to hide it away in a corner of the Internet where no potential employer, customer, or date can find it right?  Wrong. You can use Facebook and Google to make yourself more marketable if you use them in the right ways. Exposing and publicizing your Facebook allows you to show a more personal side to your employers, seem more well rounded, and prove that you aren’t hiding anything from them. Best of all, Facebook profiles are perfect pieces of content to easily boost up to the top of Google- a great way to bolster your online reputation.  So let’s get started:

Step One: Clean Up Your Profile

Let’s face it, your Facebook profile isn’t exactly the cleanest thing in the world (as in, it doesn’t exactly put you in the best light)- you’re going to have to do a little work to get it up to snuff. Go ahead and remove those harming pictures, curse-word-filled status updates, and videos of you at 5AM signing “Small Town Girl”.  Trust me, these are necessary measures on your quest to conquer Facebook and Google.

Step Two: Change Your Privacy Settings to Public

If your friends can’t find you, how can search engines?  It’s very simple to go into your Facebook settings and make your profile “Public”.  You are still able to restrict access to some of your content, but in order for a search engine like Google to find and rank your profile you need to make it available to the public.

Step Three: Use Your Actual Name

Do your buddies call you “T-Smooth” or Dave “Danger” Lewis?  Even though your nickname is probably awesome, it should stay between you and your friends and shouldn’t make it’s way onto the Internet.  Using your real name on social networks like Facebook allows potential employers, customers, and even dates to easily find you when they search for you on Facebook and Google. Your nickname may give you and your friends a few laughs but everyone else won’t be in on the joke and might not be able to find you.  With this step, make sure you keep your name consistent as well!  Even though Trevor Elwell and Trevor R. Elwell are very similar, in the eyes of search engines they are very different- use the name that people will be searching for you with.

Step Four: Don’t Forget Your Vanity URL

A simple way to boost up your Facebook page on Google is to get your vanity URL. If you go to your account settings you will easily be able to change this.  A vanity URL is a URL with your name in it (for instance facebook.com/AboutTrevorElwell) .  If “Facebook.com/YourName” isn’t available then make sure that you use some variation of it like I did.  The important thing is keeping your name in the URL and in the same order (as in nothing in between your first and last name).  This is probably the single most powerful way to get your Facebook page to rank on Google.

Step Five: Links!

You have a Twitter and a LinkedIn on top of your Facebook and Google profiles, but are you linking between your profiles?  Google loves to see inbound links- and a very easy way to get them is to utilize the profiles that you already have set up!  Link to your now-public Facebook profile from all of your other social networks and make sure to include your name in the link text (for instance “Trevor Elwell on Facebook“ would be a good link but “Trevor Elwell on Facebook“ would not).

There you have it ladies and gentlemen, all the tips that you need to get your Facebook profile to the top of search results.  If you have any more ideas please feel free to let me know in the comments section below, good luck!

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  • http://twitter.com/HerMusings Emmelie

    Thanks for this post! It is certainly important that you provide the accurate information for search engines to find you. I just recently learned this studying Social Media with @dr4ward at @NewhouseSU I subscribed to your blog and find it very helpful. I have found great success by applying these rules to my Twitter account. 

    • http://twitter.com/T_Elwell Trevor Elwell

      Thanks Emmelie, 

      After a quick Google search it’s easy to see that you control all of your results great job!  It’s a wonderful that SU schools such as Newhouse and the iSchool have realized the importance of online reputation and are sharing this information with their students.  

      Any other tips that you have used personally that you would like to add?

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  • Lizzie

    This is a great article! There are far too many people who don’t understand the importance of personal branding on social networking sites, especially Facebook. Using a real name and providing personal and professional information that is consistent across all networks is a great way to marketing yourself. Here is a link to post on the @Identified blog about the 3 biggest mistakes you can make on Facebook http://blog.identified.com/2011/10/the-3-biggest-mistakes-you-can-make-on-facebook.html

    • http://twitter.com/T_Elwell Trevor Elwell

      Thanks for sharing Lizzie!  Identified is a very cool service- a very unique way to find people using Facebook.  By the way, in the article you recommended I agree that not understanding your security settings is a huge downfall when using Facebook.  Best, 

      -Trevor Elwell

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  • Jbohaj

    Is it possible that Google display One’s facebook Profile Image Or Facebook Page Image in Google Results.

  • http://www.facebook.com/CloudBoomers Julie Larson

    Oh my goodness! I just realized yesterday that my friends’ profiles on Facebook had different page ranks. So, I had to do a little research and find out why. Your article came up first and is great! Thank you for the tips! :)

  • http://www.JimmyBearden.com/ Jimmy Bearden

    Trevor, I know we have spoken several times regarding ranking Facebook Profiles and Facebook Pages on Google. I would like to ask you to review my profile at https://www.facebook.com/JimmyBearden and tell me what I am missing. When you Google “Jimmy Bearden” another person with my name ranks as well as a Public Profile List of my name ranks (In which I am not included). Thank You for your time.