Trevor Elwell recently released this post on Social Media Today. This article will provide you with the knowledge that you need to get your Facebook profile to rank on the first page of Google for your name, Enjoy!
Facebook and Google are Friends?
Since your Facebook profile has so much personal information about you, it’s probably best for you to hide it away in a corner of the Internet where no potential employer, customer, or date can find it right? Wrong. You can use Facebook and Google to make yourself more marketable if you use them in the right ways. Exposing and publicizing your Facebook allows you to show a more personal side to your employers, seem more well rounded, and prove that you aren’t hiding anything from them. Best of all, Facebook profiles are perfect pieces of content to easily boost up to the top of Google- a great way to bolster your online reputation. So let’s get started:
Step One: Clean Up Your Profile
Let’s face it, your Facebook profile isn’t exactly the cleanest thing in the world (as in, it doesn’t exactly put you in the best light)- you’re going to have to do a little work to get it up to snuff. Go ahead and remove those harming pictures, curse-word-filled status updates, and videos of you at 5AM signing “Small Town Girl”. Trust me, these are necessary measures on your quest to conquer Facebook and Google.
Step Two: Change Your Privacy Settings to Public
If your friends can’t find you, how can search engines? It’s very simple to go into your Facebook settings and make your profile “Public”. You are still able to restrict access to some of your content, but in order for a search engine like Google to find and rank your profile you need to make it available to the public.
Step Three: Use Your Actual Name
Do your buddies call you “T-Smooth” or Dave “Danger” Lewis? Even though your nickname is probably awesome, it should stay between you and your friends and shouldn’t make it’s way onto the Internet. Using your real name on social networks like Facebook allows potential employers, customers, and even dates to easily find you when they search for you on Facebook and Google. Your nickname may give you and your friends a few laughs but everyone else won’t be in on the joke and might not be able to find you. With this step, make sure you keep your name consistent as well! Even though Trevor Elwell and Trevor R. Elwell are very similar, in the eyes of search engines they are very different- use the name that people will be searching for you with.
Step Four: Don’t Forget Your Vanity URL
A simple way to boost up your Facebook page on Google is to get your vanity URL. If you go to your account settings you will easily be able to change this. A vanity URL is a URL with your name in it (for instance facebook.com/AboutTrevorElwell) . If “Facebook.com/YourName” isn’t available then make sure that you use some variation of it like I did. The important thing is keeping your name in the URL and in the same order (as in nothing in between your first and last name). This is probably the single most powerful way to get your Facebook page to rank on Google.
Step Five: Links!
You have a Twitter and a LinkedIn on top of your Facebook and Google profiles, but are you linking between your profiles? Google loves to see inbound links- and a very easy way to get them is to utilize the profiles that you already have set up! Link to your now-public Facebook profile from all of your other social networks and make sure to include your name in the link text (for instance “Trevor Elwell on Facebook” would be a good link but “Trevor Elwell on Facebook” would not).
There you have it ladies and gentlemen, all the tips that you need to get your Facebook profile to the top of search results. If you have any more ideas please feel free to let me know in the comments section below, good luck!