Comments on: Guy Kawasaki: How Will His “Ghost Writers” Impact His Personal Brand Image?

By: Rick David

Rick David — Tue, 31 Mar 2009 14:18:31 +0000

Well, Trace, nice “dance” you did around the question about the AIG tag.

“Nice catch,” is all you have to say? That doesn’t answer the original question of WHY it was put there in the first place. Can’t be accident, AIG isn’t remotely related to the subject of this post.

By: Trace Cohen

Trace Cohen — Mon, 30 Mar 2009 01:03:21 +0000

@John Wong
Couldn’t agree more. I think it is widely speculated and accepted that most figure heads dont write their own material or speeches. Happens way to often.

@factor77
Im happy to hear that he has called them out, as im sure he has to a lot of other people too.

@Jarad
It was a little suspicious but Content is King!

@Dave
Thanks for reading and leaving your two cents as your post was the inspiration for mine!

Trace

By: RaiulBaztepo

RaiulBaztepo — Sat, 28 Mar 2009 22:42:48 +0000

Hello!
Very Interesting post! Thank you for such interesting resource!
PS: Sorry for my bad english, I’v just started to learn this language
See you!
Your, Raiul Baztepo

By: Dave Fleet

Dave Fleet — Sat, 28 Mar 2009 18:54:16 +0000

I think you’re right. People are upset right now, but I was impressed with Kawasaki’s response. He did the right thing when asked, and I think that reflects well on him in the long term.

I don’t follow him because I don’t really like the way he uses Twitter, but that’s a personal thing, it’s up to him and now that it’s clear who’s writing, I’m fine with it. Storm-in-a-teacup over, I hope

By: Jared O'Toole

Jared O'Toole — Fri, 27 Mar 2009 05:44:43 +0000

I really don’t think it matters. As long as your honest about it. Most of Guys tweets are about the new stuff on alltop anyway. There’s no way he spends his day making tweets about a new topic that was just added.

As long as your content is good i will follow and enjoy. In the end just don’t make crappy content!

By: @factor77

@factor77 — Thu, 26 Mar 2009 04:18:07 +0000

Trace, it’s all about being transparent when building your personal brand. Gary Vaynerchuk has called out brittany spears, and obama for not tweeting themselves.

He should keep his tweets to himself and pay someone to build the @alltop account

By: Josh Wong

Josh Wong — Wed, 25 Mar 2009 04:43:27 +0000

Uh… I’m actually surprised this hasn’t happened sooner.

This is incredibly common for celebrities or politician’s who “write” correspondence letters en mass to the public. All of those letters are usually written by junior staff members from form letters (customized for your inquiry).

Especially with the internet obscuring people’s identities, it is as likely to be an 80 year old man as it is a 14 year old girl.

There are actually a host of companies that “manage online profiles” for busy executives who don’t have time (things like Linkedin)

By: Trace Cohen

Trace Cohen — Wed, 25 Mar 2009 03:09:42 +0000

@Lawrence Anderson

Couldnt agree more, honesty is the best policy.

@John

Thanks for that catch, no need for it, it’s gone!

By: John

John — Wed, 25 Mar 2009 02:58:59 +0000

Speaking of honesty and transparency- why is AIG one of the tags for this post?

By: Lawrence Anderson

Lawrence Anderson — Wed, 25 Mar 2009 01:24:03 +0000

Very glad that he was open about it when confronted. However, I hope that other figureheads like Guy will start openly revealing that they use ghost writers without having to be confronted.