Last week we held our first major marketing event where we took Professional Headshot of college students. It was held in the Ballentine Center in the Whitman School of Management at Syracuse University. For everyone who couldn’t make it, let me try and describe the atmosphere for you. The room is about 1500sq ft with three 100inch projector screens, thirty computers and a giant class window that looks out onto the building Atrium so that everyone could see what was going on. One of projectors was running Guitar Hero: World Tour, which was a big hit, while the others had instructions on them. Besides the three founders running the event, we had lots of other students roaming the halls bringing people into the event, if the fliers we posted didn’t catch their eye.
As we have mentioned untold amounts of times in the past, you need to create a consistent image online, and a professional headshot of yourself is the best way to start doing that. The headshot was free for anyone who came and signed up for a free account, which many did. On top of getting a professional headshot and signing up for our online reputation management system, it was also a great networking event as well, to meet and talk to all the other proactive students.
Unfortunately due to time constraints we where only able to take a few hundred headshots but because of the success of this event and the overwhelming popularity of it, we will be holding it again at Syracuse University in another location. We partnered with the Syracuse’s career services and was able to get an email sent out to every undergraduate, all 12,000 students who comprise the students of tomorrow. Our goal is to set this up at every school, to give every student an opportunity to start creating their personal brand and establishing their online presence.
Keep an eye out and an ear open for our next event which could be held at a school near you!
