A personal brand statement is a concise way of letting other people know what you do and why you’re different, and is usually no more than two sentences.
It’s a key weapon in your personal branding arsenal because it provides a quick, top-level understanding of what you stand for without making others read a whole bio.
A personal brand statement is just fluff unless you align your actions with it. That way, anyone who asks someone else what you do gets the same answer: you are “the best [what you do] for [your specific audience].”
Weave your personal brand statement into all of your career toolkit materials like your resume, business card and website to promote a strong and consistent overview of who you are.
Here are four excellent posts to help you create your own powerful personal brand statement:
2. Your Personal Brand Statement IS NOT a JOB TITLE
- By Dan Schawbel
3. Personal Branding for a Strong First Impression
- By Craig Fisher
4. PBS Quick Tip
These articles provide an excellent starting point to develop your own personal brand statement. What are you waiting for? Craft yours right now!
If you have tips about making personal branding statements, leave a comment below and add to the discussion.
- Author: Pete Kistler
