Comments on: Personal Branding Tips – Brand Yourself with Effective “Elevator Speech” http://blog.brandyourself.com/personal-brand/how-to-personal-brand/personal-branding-tips-brand-yourself-with-effective-elevator-speech/ Tips to become more hirable, strengthen your personal brand and build a remarkable web presence Sun, 12 Feb 2012 12:07:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: SeoNext http://blog.brandyourself.com/personal-brand/how-to-personal-brand/personal-branding-tips-brand-yourself-with-effective-elevator-speech/comment-page-1/#comment-5363 SeoNext Fri, 28 Aug 2009 10:54:02 +0000 http://blog.brand-yourself.com/?p=3718#comment-5363 I believe the name was actually coined from the idea that we sometimes meet the important people in our lives in elevators. The odd situation we encounter in most elevators is that nobody speaks to or looks at anyone else, and yet we have a captive audience for that short period of time. Very few people are ready to interact in case someone does speak.Really a nice post. I believe the name was actually coined from the idea that we sometimes meet the important people in our lives in elevators. The odd situation we encounter in most elevators is that nobody speaks to or looks at anyone else, and yet we have a captive audience for that short period of time. Very few people are ready to interact in case someone does speak.Really a nice post.

]]> By: Twitter Trackbacks for Elevator Speech | Brand-Yourself.com Blog [brand-yourself.com] on Topsy.com http://blog.brandyourself.com/personal-brand/how-to-personal-brand/personal-branding-tips-brand-yourself-with-effective-elevator-speech/comment-page-1/#comment-5273 Twitter Trackbacks for Elevator Speech | Brand-Yourself.com Blog [brand-yourself.com] on Topsy.com Tue, 25 Aug 2009 18:17:56 +0000 http://blog.brand-yourself.com/?p=3718#comment-5273 [...] Elevator Speech | Brand-Yourself.com Blog blog.brand-yourself.com/2009/elevator-speech – view page – cached The most effective elevator speeches that I have used have been concise and value based. — From the page [...] [...] Elevator Speech | Brand-Yourself.com Blog blog.brand-yourself.com/2009/elevator-speech – view page – cached The most effective elevator speeches that I have used have been concise and value based. — From the page [...]

]]> By: Rick Venet http://blog.brandyourself.com/personal-brand/how-to-personal-brand/personal-branding-tips-brand-yourself-with-effective-elevator-speech/comment-page-1/#comment-5272 Rick Venet Tue, 25 Aug 2009 16:57:10 +0000 http://blog.brand-yourself.com/?p=3718#comment-5272 Barry, Brian and Trace; Thanks for reading the post and providing your own perspectives. In addition, I recently received a comment on a linkedin discussion group and starting thinking about IT introductions. I prepared the following example: Our (meaning you and your company) unique alternative IT solutions have helped orgaizations ... * like ? (identify a client by name/industry or size that the person you are talking to would feel is similar to theirs) * address critcal business issues such as ? (insert 1-2 business issues that they would understand) * which have resulted in ? (insert benefit/performance metric here - direct savings, cost avoidance, or increase in workflow that attributed directly to an increase in revenue, etc,) The key is to personalize it as much as possible so that the person you are talking to feels like you are talking with them, about them. And, that they may begin thinking that if they partner with you and your organization they could achieve simlar results at their organization to resolve their business issues. Two points - DO NOT exaggerate performance, and do not underestimate the personal impression that you have made. At this point you are the company, and you are painting the vision of what the other person perceives the rest of the organization looks like. People buy from people they like, have confidence in and trust. Organizations do not buy from other organizations. If you need performance examples, search your history and data to find "end user" benefits. If you're not sure, go out and ask your customers why they like you services. They will probably mention a few things that you would never have thought of. Once you go through the exercise a few times you will really start to have fun, and it will begin to come to you naturally! Feel free to contact me directly if you would like to pass some ideas around. Best regards, Rick Venet President ROI Strategic Business Solutions, LLC Solutions that improve performance and increase your ROI Mobile: (586) 524-1653 e-mail: rvenet@roisbs.com Barry, Brian and Trace;

Thanks for reading the post and providing your own perspectives.

In addition, I recently received a comment on a linkedin discussion group and starting thinking about IT introductions. I prepared the following example:

Our (meaning you and your company) unique alternative IT solutions have helped orgaizations …
* like ? (identify a client by name/industry or size that the person you are talking to would feel is similar to theirs)
* address critcal business issues such as ? (insert 1-2 business issues that they would understand)
* which have resulted in ? (insert benefit/performance metric here – direct savings, cost avoidance, or increase in workflow that attributed directly to an increase in revenue, etc,)

The key is to personalize it as much as possible so that the person you are talking to feels like you are talking with them, about them. And, that they may begin thinking that if they partner with you and your organization they could achieve simlar results at their organization to resolve their business issues.

Two points – DO NOT exaggerate performance, and do not underestimate the personal impression that you have made. At this point you are the company, and you are painting the vision of what the other person perceives the rest of the organization looks like.

People buy from people they like, have confidence in and trust. Organizations do not buy from other organizations.

If you need performance examples, search your history and data to find “end user” benefits. If you’re not sure, go out and ask your customers why they like you services. They will probably mention a few things that you would never have thought of.

Once you go through the exercise a few times you will really start to have fun, and it will begin to come to you naturally!

Feel free to contact me directly if you would like to pass some ideas around.

Best regards,
Rick Venet
President
ROI Strategic Business Solutions, LLC
Solutions that improve performance and increase your ROI
Mobile: (586) 524-1653
e-mail: rvenet@roisbs.com

]]> By: Trace Cohen http://blog.brandyourself.com/personal-brand/how-to-personal-brand/personal-branding-tips-brand-yourself-with-effective-elevator-speech/comment-page-1/#comment-5269 Trace Cohen Tue, 25 Aug 2009 16:12:36 +0000 http://blog.brand-yourself.com/?p=3718#comment-5269 @Barry Practice Practice Practice. The only way you will get better is by actually DOING it. Networking events are a great place to touch up your elevator speech as well as learning from others what is the most effective pieces and parts of it. I love Toastmasters by the way, thank you for adding that to our list. This is a great way to not only improve upon your elevator speech but your public speaking skills. @Brian Very interesting. Asking a question first that pertains to a problem that almost everyone is face with. It seems like it has been very successful for you, so thank you for sharing that with us. I like the response though, very to the point and definitely hits home. Wish you the best of luck! @Barry
Practice Practice Practice. The only way you will get better is by actually DOING it. Networking events are a great place to touch up your elevator speech as well as learning from others what is the most effective pieces and parts of it.

I love Toastmasters by the way, thank you for adding that to our list. This is a great way to not only improve upon your elevator speech but your public speaking skills.

@Brian
Very interesting. Asking a question first that pertains to a problem that almost everyone is face with. It seems like it has been very successful for you, so thank you for sharing that with us.

I like the response though, very to the point and definitely hits home. Wish you the best of luck!

]]> By: Brian Fanslau http://blog.brandyourself.com/personal-brand/how-to-personal-brand/personal-branding-tips-brand-yourself-with-effective-elevator-speech/comment-page-1/#comment-5258 Brian Fanslau Mon, 24 Aug 2009 20:35:50 +0000 http://blog.brand-yourself.com/?p=3718#comment-5258 The list of 4 at the top is great. I would like to add that no matter who you are talking to you must answer the "So What?" question. For example I do Personal Branding and people always ask me what that is. I answer them by asking a question first. Have you ever experienced spending money for websites and advertising that simply doesn't have track able results or are expensive and risky? (yes 98%, no 2%) Then I say "Personal branding is an effortless extension of you. We at YouBrandInc Help make your offline person an online person/business that your consumers/clients/customers can interact seamlessly with you" I solve their problem and this method allows people to remember you with greater retention because they associate you with the problem and thus next time they are faced with that problem they will think of you. The list of 4 at the top is great. I would like to add that no matter who you are talking to you must answer the “So What?” question.

For example I do Personal Branding and people always ask me what that is.

I answer them by asking a question first.
Have you ever experienced spending money for websites and advertising that simply doesn’t have track able results or are expensive and risky? (yes 98%, no 2%)

Then I say “Personal branding is an effortless extension of you. We at YouBrandInc Help make your offline person an online person/business that your consumers/clients/customers can interact seamlessly with you”

I solve their problem and this method allows people to remember you with greater retention because they associate you with the problem and thus next time they are faced with that problem they will think of you.

]]> By: Barry Deutsch http://blog.brandyourself.com/personal-brand/how-to-personal-brand/personal-branding-tips-brand-yourself-with-effective-elevator-speech/comment-page-1/#comment-5256 Barry Deutsch Mon, 24 Aug 2009 20:08:00 +0000 http://blog.brand-yourself.com/?p=3718#comment-5256 Excellent points about an elevator speech. We suggest 20 seconds for job search candidates at networking events. You hit the right point by talking about the need to practice it, nail it, and make it conversational as opposed to a stiff presentation. It takes practice. Go to lots of networking events and see how others present their elevator speech. Take the pieces and parts from the style of how real masters do it. Attend local toastmasters groups to get comfortable doing your elevator speech. Excellent points about an elevator speech. We suggest 20 seconds for job search candidates at networking events. You hit the right point by talking about the need to practice it, nail it, and make it conversational as opposed to a stiff presentation. It takes practice.

Go to lots of networking events and see how others present their elevator speech. Take the pieces and parts from the style of how real masters do it. Attend local toastmasters groups to get comfortable doing your elevator speech.

]]>