Comments on: How to Build Your Personal Brand – Personal Branding through the Eyes of the New York Times http://blog.brandyourself.com/personal-brand/how-to-personal-brand/how-to-build-your-personal-brand-personal-branding-through-the-eyes-of-the-new-york-times/ Tips to become more hirable, strengthen your personal brand and build a remarkable web presence Sun, 12 Feb 2012 12:07:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Trace Cohen http://blog.brandyourself.com/personal-brand/how-to-personal-brand/how-to-build-your-personal-brand-personal-branding-through-the-eyes-of-the-new-york-times/comment-page-1/#comment-2749 Trace Cohen Thu, 30 Apr 2009 02:19:27 +0000 http://blog.brand-yourself.com/?p=1769#comment-2749 @Candice Thats a good point you bring up. Personal branding isnt for everyone, as certain jobs and industries dont call for someone to promote themselves. And of course everyone has there own reasons for doing it, just like you do. @Danielle I couldnt agree more with you that there are certain people out there who just promote themselves because they can. Fortunately there are other people out there, regardless of whether they believe in personal branding or not, who use these social sites to better themselves and make connections. Most social sites likes Facebook and Myspace have negative connotations associated with them from frequent misuse by some users, but there has been a lot of good that has come from them as well. It all comes down to your intentions and what you want to get out of it. Trace Cohen CMO, Brand-Yourself.com @Candice
Thats a good point you bring up. Personal branding isnt for everyone, as certain jobs and industries dont call for someone to promote themselves. And of course everyone has there own reasons for doing it, just like you do.

@Danielle
I couldnt agree more with you that there are certain people out there who just promote themselves because they can. Fortunately there are other people out there, regardless of whether they believe in personal branding or not, who use these social sites to better themselves and make connections. Most social sites likes Facebook and Myspace have negative connotations associated with them from frequent misuse by some users, but there has been a lot of good that has come from them as well. It all comes down to your intentions and what you want to get out of it.

Trace Cohen
CMO, Brand-Yourself.com

]]> By: Danielle http://blog.brandyourself.com/personal-brand/how-to-personal-brand/how-to-build-your-personal-brand-personal-branding-through-the-eyes-of-the-new-york-times/comment-page-1/#comment-2663 Danielle Tue, 21 Apr 2009 22:03:55 +0000 http://blog.brand-yourself.com/?p=1769#comment-2663 To be honest, I am a bit on the fence in terms of the branding notion. However, as Alina noted in her article, I don't believe that if you are going to start somewhere along the lines of building a "name" for yourself, that it should be done using a social networking site like twitter or facebook. Don't get me wrong, I am a member of facebook myself, but I am also not looking for a job or a professional brand at this time. Considering that these sites are fueled mostly by people who have not much better to do with their time or are purposely looking to waste time at the job they currently have, posting/viewing pictures of themselves partying, or blogging about what they ate for dinner yesterday is "normal" in today's day and age. I just think it is foolish to advise someone that is looking for a professional edge over their competition to spend time marketing themselves using a social site, especially if it's content is going to include any of the afore mentioned items. After all, most prospective employers do not want to see the funnel you did at your cousin's wedding last summer, and they certainly don't want to know that this kind of site is where you spend most of your time (unless you're a party promoter, or a journalist...). To be honest, I am a bit on the fence in terms of the branding notion. However, as Alina noted in her article, I don’t believe that if you are going to start somewhere along the lines of building a “name” for yourself, that it should be done using a social networking site like twitter or facebook. Don’t get me wrong, I am a member of facebook myself, but I am also not looking for a job or a professional brand at this time. Considering that these sites are fueled mostly by people who have not much better to do with their time or are purposely looking to waste time at the job they currently have, posting/viewing pictures of themselves partying, or blogging about what they ate for dinner yesterday is “normal” in today’s day and age. I just think it is foolish to advise someone that is looking for a professional edge over their competition to spend time marketing themselves using a social site, especially if it’s content is going to include any of the afore mentioned items. After all, most prospective employers do not want to see the funnel you did at your cousin’s wedding last summer, and they certainly don’t want to know that this kind of site is where you spend most of your time (unless you’re a party promoter, or a journalist…).

]]> By: Personal branding through the eyes of the New York Times | Brand … http://blog.brandyourself.com/personal-brand/how-to-personal-brand/how-to-build-your-personal-brand-personal-branding-through-the-eyes-of-the-new-york-times/comment-page-1/#comment-2628 Personal branding through the eyes of the New York Times | Brand … Wed, 15 Apr 2009 23:24:44 +0000 http://blog.brand-yourself.com/?p=1769#comment-2628 [...] R­ead­ t­he or­ig­in­al:  Per­s­on­al br­an­d­in­g­ thr­oug­h the eyes­... [...] [...] R­ead­ t­he or­ig­in­al:  Per­s­on­al br­an­d­in­g­ thr­oug­h the eyes­… [...]

]]> By: Personal branding through the eyes of the New York Times | Brand … « Branding http://blog.brandyourself.com/personal-brand/how-to-personal-brand/how-to-build-your-personal-brand-personal-branding-through-the-eyes-of-the-new-york-times/comment-page-1/#comment-2625 Personal branding through the eyes of the New York Times | Brand … « Branding Wed, 15 Apr 2009 22:50:28 +0000 http://blog.brand-yourself.com/?p=1769#comment-2625 [...] Co­nt­i­nued­ here:  P­erso­n­al­ bran­d­in­g th­ro­u­gh­ th­... [...] [...] Co­nt­i­nued­ here:  P­erso­n­al­ bran­d­in­g th­ro­u­gh­ th­… [...]

]]> By: Candice http://blog.brandyourself.com/personal-brand/how-to-personal-brand/how-to-build-your-personal-brand-personal-branding-through-the-eyes-of-the-new-york-times/comment-page-1/#comment-2623 Candice Wed, 15 Apr 2009 17:55:03 +0000 http://blog.brand-yourself.com/?p=1769#comment-2623 I agree with Ms. Tugend a little. I read her article and like her, I feel I'm just an ordinary person who does an ordinary job. I became a writer because it's a "behind the scenes" kind of profession. I do realize that there are certain professions where self-promotion is necessary, but I don't think I need to promote my personal brand any more now than I did when I worked as an administrative assistant. In fact, I like working in support positions because they are somewhat shrouded in obscurity. I agree with Ms. Tugend a little. I read her article and like her, I feel I’m just an ordinary person who does an ordinary job. I became a writer because it’s a “behind the scenes” kind of profession. I do realize that there are certain professions where self-promotion is necessary, but I don’t think I need to promote my personal brand any more now than I did when I worked as an administrative assistant. In fact, I like working in support positions because they are somewhat shrouded in obscurity.

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