Guide to Personal Branding – Top 7 Must-Read Personal Branding Books

2 years ago by Pete Kistler 10

brandyou50

If you were born with one eye, you’d only be able to see in two dimensions. Two eyes allow you to see the world from two different points – your brain then combines these two perspectives into one, so you can perceive depth.

When it comes to your personal brand, are you seeing things in 2D? If so, it’s time add a new viewpoint. There are a number of personal branding books out there, almost all by authors from very different backgrounds. Each approaches personal branding with a unique perspective. Try a new perspective on for size to start seeing your personal brand in 3D.

The top 7 personal branding books on my shelf:

1. Me 2.0: Build a Powerful Brand to Achieve Career Success

by Dan Schawbel

2. Career Distinction: Stand Out by Building Your Brand

by William Arruda & Kirsten Dixson

3. Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd

by David McNally & Karl D Speak

4. The Brand You 50: Transform Yourself from an ‘Employee’ into a Brand That Shouts Distinction, Commitment, and Passion!

by Tom Peters

5. U R a Brand! How Smart People Brand Themselves for Business Success

by Catherine Kaputa

6. The Brand Called You: Create a Personal Brand That Wins Attention and Grows Your Business

by Peter Montoya & Tim Vandehey

7. The Brand YU Life: Re-thinking who you are through personal brand management

by Hajj E. Flemings

8. Bonus (a personal favorite, IMO one of the top 4 books of all time):

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time

by Keith Ferrazzi

Good luck and have fun! Know of any other books that should be on this list?

Books suggested by our readers

a. Self Marketing Power: Branding Yourself As a Business of One

By Jeff Beals (thanks Susan Baird for the suggestion!)

Pete Kistler
Author: Pete Kistler

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About Pete Kistler

Founder and CEO, Brand-Yourself.com
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  • http://real-url.org/twitted.php?id=1696760610 Twitted by ilovebeeing

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  • http://www.snbaird.com Susan Baird

    Hey, Pete! You should check out Self-Marketing Power by Jeff Beals. He’s got a non-nonsense approach, and I’ve heard him speak several times. For more info:
    http://www.selfmarketingpower.com/speech.html and http://www.amazon.com/Self-Marketing-Power-Branding-Yourself/dp/097974380X/ref=sr_1_1?ie=UTF8&s=books&qid=1241458113&sr=1-1

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  • http://www.tvlai.com/blog/?p=188 The Virtual Legal Assistant » Blog Archive » Personal branding resources

    [...] on Brand-Yourself.com there’s a great article, that I do not need to duplicate, on the Top 7 Must-Read Personal Branding Books which include Tom Peter’s (father of the term “personal branding”) The Brand You [...]

  • http://twitter.com/JoshHurlock @JoshHurlock

    Pete- Thanks for the list. I can attest to the greatness of Dan Schawbel. I started to follow his blog and have found everything on his site to be great content. He is a must follow for everyone: @danschawbel.

  • http://Brand-Yourself.com Pete Kistler

    @Susan – Thanks for the suggestion! I added Jeff’s book to the list.

    @JoshHurlock – Right on, Josh. Dan’s commitment to providing value to his network is incredible and simply unmatched.

  • http://www.hajjflemings.com/blog Hajj E. FLEMINGS

    I appreciate the inclusion of must read personal branding books. Continue to write great content you are expanding the personal branding movement and I look forward to reading other great personal branding stuff that you write about.

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    [...] and hence not very much of development. For my part I also find a lack of real development in the books about personal branding, even though they are interesting to read, I expect more from the foremost experts in the [...]

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  • http://holdyourfuture.com/8-branding-books-sites/ 8 Branding Books Sites | Hold Your Future

    [...] Top 7 Must-Read Personal Branding Books | Brand-Yourself.com BlogThere are a number of personal branding books out there, almost all by authors from very different backgrounds. [...]