Build YOUR Personal Brand, Not a Bobblehead-Brand!

Great post Ryan! Truer words have never been said. So many people think that sitting quietly and agreeing with people is how to impress them. People need to ADD VALUE at work. Being a bobblehead just makes someone a “nice guy” but it doesn't make that person stand out.

I just read your Twitter post. Very interesting perspective. I don't follow everyone back because of the spam factor and I am not sure if I will, but you raise a good point. On one hand, when you get a follower it really is kind of like someone is saying “HI!” and if you don't follow back it's like you turned and walked away. However… there are so many twitter services out there where people can just mass follow a whole bunch of people and they never did take the time to actually read about you and then genuinely found you interesting. But for the ones who did do that, not following back can appear rude. The thing is, you never really know how people found you. It has me thinking though….

Jessica – I appreciate the thoughtful comment, and in this case…I'll let it slide that you agree with me! Yes, the Twitter following issue is an interesting one – for both individual and (especially) corporate accounts. Thanks again for adding your insights!

I like the bobblehead metaphor. In regard to people disagreeing with you, you should not befriend only people who consistently agree with you. Sometimes you need a little disagreement to challenge your point and to make you dig deeper. Also, I see befriending people who disagree with you as a sign of good people skills — very important for branding!

As for following everyone on Twitter, I'm torn on this. I guess there's really no right answer; it's all about how you see it. When I get a follower on Twitter, I scan the person's profile and tweets. If I see something that really turns me off (for example, a recent Twitter follower started middle school drama with tweeps and was unnecessarily vulgar and profane), I don't follow. But if I see a genuine person I think I can establish a connection with, I give the person a chance. Think of it as a trial basis. Sometimes it doesn't work and I unfollow. It's just like when you meet someone offline and you hang out a few times and you discover that your new friend has homicidal tendencies and you stop answering phone calls. Not that that's ever happened to me.

We are all a bit selfish and want to believe that you care, so an act as simple as following back can go a long way. I do consider it a compliment when I follow people and they follow me back. Call me naive, but I know I'm not the only one.

Thanks for the shout-out, Ryan! I never thought of bobbleheads as the perfect office accessory but of course when you put it this way you are sooo right.

Of course, I pretty much disagree with everyone – either to be contrary, just for funsies, or because I get bored with the “normal” way to do things. I like how you think, dude. Though, I guess to prove my point I should disagree with you, no?

One might say that if people don’t disagree with you, you’re doing something wrong. Best to stick to your guns and stand for something, and I think that even those who disagree with you will respect you more than a bobblehead…

Marian – I disagree that you need to disagree with me in this instance. Agreed?

You make very valid points, Jake. In reality, I just take an “innocent until proven guilty” stance on Twitter following. It is only fair to give everyone a chance – if they blow it, well, at least they had a fair shot!

Agreed (ironically). I think another way of putting it is that if some people don’t hate what you have to say, then there’s not much chance of your message being strong enough for someone else to LOVE it.

Marian – I disagree that you need to disagree with me in this instance. Agreed?

You make very valid points, Jake. In reality, I just take an “innocent until proven guilty” stance on Twitter following. It is only fair to give everyone a chance – if they blow it, well, at least they had a fair shot!

Ahoy, matey! Here I am to blast you out of the water again. ;p

What I’d like to share is that the alternative concern is becoming the anti-bobblehead. A lot of people work really, really hard to stand out (against something) without recognizing that merely reacting to a meme or zeitgeist isn’t really a brand either. Once people have forgotten about that thing, the reactionary is left with a vacuous anti-position, so they either have to come up with something else to react to or, gulp, come up with their own platform. Too many take the former route.

Sometimes, nodding isn’t bobbling, and not-bobbling isn’t taking a true stand. Instead of blowing you out of the water, I’d like to say “Great post!”

Hey Ryan

Saying what you mean is vital in today's age – too many people play it safe, and hide their opinions.
It's sooo much more fun and rewarding to be your best self !
Not only branding-wise.

Rock on, Mars – I am right there with you. I appreciate the comment!

Charlie – How dare you comment intelligently on one of my posts yet again! But seriously, quite the fascinating point. Simply going around engaging in arguments for the sake of being a contrarian is just as empty as the agreeing bobblehead. Yours is a point I would not have even considered. Well done, as usual.

Marianne – True, but definitely easier said than done. Some just don't have the stomach to be disagreed with (or worse…hated). I appreciate your comment, and I'm glad it led me to your blog. Great name, great content – consider yourself subscribed to!

Derek – Yep, there is serious power in “respectfully disagreeing” with someone. IMO it leads to a deeper mutual respect, and a real interest in what they will say next.

Thanks Ryan! I look forward to your comments. I agree that it's difficult for some people, but I don't think the difficulty and uncomfortableness diminishes the importance.
I actually wrote about this topic on a guest post on someone else's blog the other week http://www.reallygoodthinking.com/news_more.asp…