Video. It is HOT. It has great potential. But you say to yourself, I don’t want to be the feature. Your brand doesn’t have to be your face. It could be your knowledge. Not everyone has the desire to be filmed, nor is everyone good at it. You don’t have to let this get in your way.
When was the last time you went looking for “How To” help? Did you ever notice that there are tons of videos that show how to do something?
Part of your brand or personal reputation is defining the problems you solve.
Incorporating video into your message is almost expected. It helps people get to know you. You become more than just a name, you have demonstrated abilities. That helps you build trust and people “buy” from people they trust.
Launch into brainstorming mode:
- What problems do you solve?
- What are the most common questions your clients and customers have? (You may already have a list of FAQs on your site).
- What important issues do you believe in (I know, this sounds a bit off the wall, but see where it takes you)
- What is your story, history, background
Gain ideas from Research
Now, head on over to Google and search for video using some of these key words. See what others are doing within video. You are looking for ideas.
Demonstrating what problems you solve can mean screen sharing. I ran across this very helpful list of free and commercial screen sharing tools and thought I would share it: 35 Irresistible Free and Commercial Screen Recording Tools from TripWire
These tools allow you to show people how to do things.
You and I both know, there is nothing worse than a “sales” PowerPoint presentation or one densely packed with words. But if you are using it to educate/inform and you have a good story, why not take your show to SlideShare. They’ve added some interesting features. Slideshare 101 show talks about them.
While you are there, learn from some of the big name social strategists. An analysis of how big name brands are using SlideShare should give you some ideas for your own business.
Maybe you want to tell the story of a recent event using photos. Consider using Animoto to create a video slideshow!
The options today are endless and the low cost to entry (due to advancements in technology) give the little brand a huge opening.
Start today. Implement video into your marketing. You may just find that to be a really rewarding medium. And, by the way, the use of video by mobile phones is projected to increase (a lot) in the future. Are you there?
Career Sherpa can be found on Twitter at @careersherpa, feel free to follow if you like what you see here. You can also find her on Facebook, LinkedIn, Stumbleupon. Hannah Morgan, aka, Career Sherpa provides advice and information related to reputation management, social media strategies and job search/career mapping. Her website is: www.careersherpa.net
