Online Reputation Management: Leaving Effective Blog Comments For Your Online Reputation

3 years ago by Pete Kistler 16

Do you have a goal in mind when you comment on a blog?

Blog comments are a great way to build relationships with prominent people in your niche (to find out who these key people are check out AllTop and Technorati), they can create positive touchpoints for your personal brand, and demonstrate your ability to synthesize information, provide insight and draw on past experiences.

Posting comments on blogs demonstrates that you’re an active member of your field,  that you’re passionate enough to participate in conversations related to your area of expertise, and you’re intelligent enough to add value to conversations in your space.

Here are some tips to make sure that your blog comments leave the strongest impression possible.

Blog comment checklist:

Your blog comment content…

  • Adds insight, a new idea or a relevant link to the original blog post
  • Accurately and concisely answers someone’s question
  • Relates to your area of expertise
  • Includes your name (the one you want people to find you with when they search for you in Google)
  • Includes a link to your website (boosting the Google rank of your site and leading more people there)
  • Includes your tagline/position (a short phrase that describes to strangers what you do)
  • Has no spelling or grammar mistakes (you usually can’t edit it later)
  • Is not hyper-reactive (doesn’t make you seem emotionally unstable) and does not put anyone down (if arguing, provide counterpoints and don’t attack individuals)

Commenting on blogs leaves a trail of “digital breadcrumbs” that people (employers, co-workers, bosses, first dates, etc.) will find when they type your name into Google. So always keep this checklist in mind. Your comments are permanent!

Blog comments, forums comments, book reviews and contributing to wiki articles are just a few ways to leave a trail of breadcrumbs online that builds a web presence worthy of remark, differentiating you from others. Strengthen your personal brand across the web, one insight at a time.

Next: Learn how to leave effective forum comments >

Check out these related posts:

About Pete Kistler

Founder and CEO, Brand-Yourself.com
This entry was posted in Online reputation management and tagged , , , , , , , , , , , , . Bookmark the permalink.
  • http://www.bloggingforjobs.blogspot.com Jessica Miller-Merrell

    Nice post and so true. I regularly like to post a couple comments a day with a link to my blog. I then monitor my blog traffic. Depending on the popularity of the site and the post, blog traffic does increase.

    Blog comment posting is free adverting that you have control over with regard to content and frequency. It should absolutely be part of your marketing plan!

    Regards,

    Jessica
    http://www.bloggingforjobs.blogspot.com

  • http://blog.brand-yourself.com/2008/how-to-leave-effective-forum-comments/ How to Leave Effective Forum Comments | Brand-Yourself.com Blog

    [...] Comments Jessica Miller-Merrell on How to Leave Effective Blog Comments8 Ways to Build Your Brand as a College Student | Brand-Yourself.com Blog on 5 Things to do in [...]

  • http://FutureDelivery.tv Jun Loayza

    Hey Pete, I think you have a great thing going with this blog. A lot of people either don’t know how to build their personal brand, or have no idea why. I’ll definitely link this up to my network.

    I just did an episode on FDTV about a topic very relevant to your blog. It is about using social media to build your personal brand. You can check it out here.

    Hope you enjoy the vid and let me know if you have any feedback.

    - Jun Loayza

  • http://Brand-Yourself.com Pete Kistler

    Jun,

    Right on! I checked out your FDTV video and loved it. Lots of great advice and tools to strengthen your personal brand in an age where social media is king.

    Readers: if you haven’t seen Jun’s video (linked above), it’s worth your time to check it out.

    Cheers,

    - Pete Kistler

  • http://Brand-Yourself.com Pete Kistler

    Jessica,

    Good to hear from you! You’re absolutely right: blog comments are not just light conversation on the web. They are a powerful marketing tactic that – when done right – will get you noticed.

    Thanks for stopping by,

    - Pete Kistler

  • readepundetry

    Seldom I write comments but resource really cool

  • http://blog.brand-yourself.com/2009/how-to-use-our-blog-recommendation-engine-to-tap-the-blogosphere/ How to Use Our Blog Recommendation Engine to Tap the Blogosphere | Brand-Yourself.com Blog

    [...] field and other blog commenters in your niche who can potentially advance your career. Follow our guidelines for leaving effective blog comments to maximize your time spent [...]

  • om

    Do you have revenue sharing enabled on your blog – I’d like to start blogging as guest blogger if you offer Adsense/Chitka/Kontera/Amazon revenue sharing.

  • http://www.mutuellesmutuelle.com devis mutuelle

    Interesting article and nice blog you have too!

  • http://profiles.google.com/adamsandlar12 adam sandlar

    http://timothyweissbrot.wordpress.com/

    I fully agree with all the information has been presented here , everybody today has to take into consideration that their reputation is in danger over the net , each and every single day ! I suggest that at least once a week , everybody will google his name and the name of his company , just to check if there are any negative posts on the first two pages of google .

  • http://socialmedialoco.com/?p=177 3 Reasons why you should manage your online reputation | Social Media Loco

    [...] by negative comments, online reputation management is a must.  Managing your online reputation, which includes leaving comments of your own, will allow your blog to make sure the positive information regarding your site finds prominence in [...]

  • Anonymous

    I agree to you Jessica.
    Blog commenting indeed is very helpful in generating and increasing your websites’ traffic but of course you have to do it properly. And we’re practicing it right now.

  • http://www.classifiedsense.com/ American Antiques

    yup, absolutely correct, i monitored bunch of traffic on mine, those are from effective comments.

  • Eileen1anthony

    Thanks for this helpful stuff..,
    i submited my blog link to many relevant blogs but no positive result to be seen.
    I’d written my blog on selling heavy construction equipment & Heavy Machinery for the Iron Connection LLC Company in Columbia, MO. 
    Perhaps, haven’t enough idea to share my blog link with effective comments. i searched relevant blogs, after a lot bother found many blogs on these search terms as earth moving equipment, used construction equipment in Columbia MO, buy used heavy machinery and engineering machinery…. Hopefully after reading your stuff i’d be able to writte affective comment having these checklist in my mind… Thanks again for this post

    Regard
    Eileen

    my blogs link: http://eileen-ironconnectionequipcom.blogspot.com

  • web design services

    Hey peter ,  i am agree with you. blog commenting is the way to build up a network and generate traffic on  website. Blog commenting are the important way of marketing on web   

  • Buy Scented Candles

    I will follow your blog’s content for  blog commenting to a blog . It’s very true and effective . Now a days many person build their network on internet. it’s a simple way for networking.