Online Reputation Management: How to Leave Effective Blog Comments

3 years ago by Pete Kistler 17

Blog comments are a great way to build relationships with people in your field online, create positive touchpoints for your personal brand, and link back to your best content online.

Posting comments on blogs demonstrates that you’re an active member of your field,  that you’re passionate enough to participate in conversations related to your area of expertise, and you’re intelligent enough to add value to conversations in your space.

Here are some tips to make sure that your blog comments leave the strongest impression possible.

Blog comment checklist:

Your blog comments should…

  • Add new insight to the post or concisely answer someone else’s question in the comments
  • Include your name (the one you want people to find you with when they search for you in Google)
  • Include a link to your profile or website (boosting the Google rank of your site and leading more people there)
  • Include your tagline/position (a short phrase that describes to strangers what you do)
  • Have no spelling or grammar mistakes (you usually can’t edit it later)
  • Not not put anyone down (if arguing, provide counterpoints and don’t attack individuals)

Commenting on blogs leaves a trail of “digital breadcrumbs” that people (employers, co-workers, bosses, first dates, etc.) will find when they type your name into Google. So always keep this checklist in mind. Your comments are permanent!

Blog comments, forums comments, book reviews and contributing to wiki articles are just a few ways to leave a trail of breadcrumbs online that builds a web presence worthy of remark, differentiating you from others. Strengthen your personal brand across the web, one insight at a time.

Next: Learn how to leave effective forum comments >

Check out these related posts:

About Pete Kistler

Founder and CEO, Brand-Yourself.com
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  • http://www.bloggingforjobs.blogspot.com Jessica Miller-Merrell

    Nice post and so true. I regularly like to post a couple comments a day with a link to my blog. I then monitor my blog traffic. Depending on the popularity of the site and the post, blog traffic does increase.

    Blog comment posting is free adverting that you have control over with regard to content and frequency. It should absolutely be part of your marketing plan!

    Regards,

    Jessica
    http://www.bloggingforjobs.blogspot.com

    • Anonymous

      I agree to you Jessica.
      Blog commenting indeed is very helpful in generating and increasing your websites’ traffic but of course you have to do it properly. And we’re practicing it right now.

  • Pingback: How to Leave Effective Forum Comments | Brand-Yourself.com Blog

  • http://FutureDelivery.tv Jun Loayza

    Hey Pete, I think you have a great thing going with this blog. A lot of people either don’t know how to build their personal brand, or have no idea why. I’ll definitely link this up to my network.

    I just did an episode on FDTV about a topic very relevant to your blog. It is about using social media to build your personal brand. You can check it out here.

    Hope you enjoy the vid and let me know if you have any feedback.

    - Jun Loayza

  • http://Brand-Yourself.com Pete Kistler

    Jun,

    Right on! I checked out your FDTV video and loved it. Lots of great advice and tools to strengthen your personal brand in an age where social media is king.

    Readers: if you haven’t seen Jun’s video (linked above), it’s worth your time to check it out.

    Cheers,

    - Pete Kistler

  • http://Brand-Yourself.com Pete Kistler

    Jessica,

    Good to hear from you! You’re absolutely right: blog comments are not just light conversation on the web. They are a powerful marketing tactic that – when done right – will get you noticed.

    Thanks for stopping by,

    - Pete Kistler

  • readepundetry

    Seldom I write comments but resource really cool

  • Pingback: How to Use Our Blog Recommendation Engine to Tap the Blogosphere | Brand-Yourself.com Blog

  • om

    Do you have revenue sharing enabled on your blog – I’d like to start blogging as guest blogger if you offer Adsense/Chitka/Kontera/Amazon revenue sharing.

  • http://www.mutuellesmutuelle.com devis mutuelle

    Interesting article and nice blog you have too!

  • http://profiles.google.com/adamsandlar12 adam sandlar

    http://timothyweissbrot.wordpress.com/

    I fully agree with all the information has been presented here , everybody today has to take into consideration that their reputation is in danger over the net , each and every single day ! I suggest that at least once a week , everybody will google his name and the name of his company , just to check if there are any negative posts on the first two pages of google .

  • Pingback: 3 Reasons why you should manage your online reputation | Social Media Loco

  • http://www.classifiedsense.com/ American Antiques

    yup, absolutely correct, i monitored bunch of traffic on mine, those are from effective comments.

  • Eileen1anthony

    Thanks for this helpful stuff..,
    i submited my blog link to many relevant blogs but no positive result to be seen.
    I’d written my blog on selling heavy construction equipment & Heavy Machinery for the Iron Connection LLC Company in Columbia, MO. 
    Perhaps, haven’t enough idea to share my blog link with effective comments. i searched relevant blogs, after a lot bother found many blogs on these search terms as earth moving equipment, used construction equipment in Columbia MO, buy used heavy machinery and engineering machinery…. Hopefully after reading your stuff i’d be able to writte affective comment having these checklist in my mind… Thanks again for this post

    Regard
    Eileen

    my blogs link: http://eileen-ironconnectionequipcom.blogspot.com

  • web design services

    Hey peter ,  i am agree with you. blog commenting is the way to build up a network and generate traffic on  website. Blog commenting are the important way of marketing on web   

  • Buy Scented Candles

    I will follow your blog’s content for  blog commenting to a blog . It’s very true and effective . Now a days many person build their network on internet. it’s a simple way for networking.

  • http://www.facebook.com/profile.php?id=1034203771 John Mfanimpela Chambers

    This should have been the FIRST place I started from – in my quest to have my name “chagbert” in popular searches. Thanks guys – you just solved my  plans – months down the line I will have completely branded myself (I believe). Thanks Again.