Facebook’s “Everyone Button” and Your Online Reputation

Facebook everyone button

Last week I tweeted a Wired Magazine article called the Great Wall of Facebook: The Social Networks Plan to Dominate the Internet.  It outlines Facebook’s plan to steal Google’s thunder based on the vast amount of detailed personal information they acquire from their users.

“Phase 4” of Facebook’s plan involves the “Everyone Button,” which went live yesterday.

How does the Everyone Button effect your online reputation and personal brand?

You now have the ability to choose who sees what updates, as opposed to anyone who has a Facebook account. While not  groundbreaking, it may encourage Facebook users to share more personal information by updating only specific groups of people – providing Facebook with more data about you. Can you imagine how much information Facebook has on its 200 million+ users? It’s daunting!

But regardless of Facebook’s motives, this is great news for your online reputation: you can now control who sees your updates.

The Everyone Button won’t be available to everyone right away. But keep a look out for it and use it to your advantage to select who gets wind of particular updates. Use it to strengthen personal branding efforts. And remember: almost everything on the Internet is permanent, so be careful.

Please check out our other posts and personal branding and new features:

  1. SEO your personal brand offline: keyword density
  2. Group Work Skills
  3. Working on a team
  4. Don’t just ask for help – offer it too
Trace Cohen
Author: Trace Cohen

Trace has always been fascinated with technology and how stuff works. Once he gets his hands on a new gadget, rest assured it will be taken apart and put back together in a matter of minutes. Trace is a hands-on kind of guy whose first love was video games, which he loves to this day.

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About Trace Cohen

I am currently a senior at Syracuse University double majoring in Entrepreneurship and Marketing at the Whitman School of Management with a minor in Information Service Techology (IST) in the iSchool. I chose Syracuse for their business school which was brand new and state of the art when i applied and enrolled. The undergraduate entrepreneurship program in Whitman is ranked #2 nationally and the ischool is ranked #1 nationally which is something I am very proud to be apart of.