Strategy

QR Code Survival Guide: How to Get the Most From Your Marketing Budget

Strategy

How to use QR Codes effectively for your small business, make sure you read this survival guide to get the most from your marketing budget! Also, scan our QR code to see where it might take you!

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Could Your Brand Survive Weinergate? How to Rehabilitate Your Brand.

Branding Strategies

Negative PR like that which Rep. Anthony Weiner received a couple of weeks ago can ruin your brand- do you have the brand strength to rebuild if the unthinkable happens?

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Interview with Kerry Rego: Why Small Businesses Don’t Use Social Media

Interviews

Kerry Rego helps a lot of individuals and small businesses use social media- here’s what she had to say about why some small businesses aren’t utilizing it.

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5 Reasons Why You’re Not Getting Called Back (And What To Do About It)

Branding Strategies

Your first impression is very important when meeting new professional contacts, but equally important is being remembered by these contacts instead of being just another face in the crowd.

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Interview With Peggy McKee From Career Confidential: How to be +1 (With Video!)

Interviews

Thursday I had the pleasure of having a phone call with Peggy McKee who runs the Career Confidential website. She had some great information not only for those looking for a job, but for those who are looking to better themselves in general.

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Bonjour and Hola! How To Manage Your Online Reputation Across Different Languages

How To

How important is it to reach out to other languages? Since customers are about three times more likely to buy your product if your site is in their mother-tongue it could be very important for your business.

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Not Famous? No Problem: Why Personal Branding Still Matters Even If Your Name Isn’t LeBron

personal brand

You might not be called the ‘King’ but you and LeBron James might have more in common than you think.

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Tips to Breeze Through Your Next Phone Interview Without Getting Blown Over

How To

Some Do’s and Don’ts for getting through your next phone interview. Don’t worry, we will make sure you make it to the second round!

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Say It Ain’t So…’O’: Branding Strategies We Should Take From Oprah Winfrey- the Ultimate Personal Branding Expert

personal brand

Oprah has one of the most famous brands, here are some things that you can learn from her to build up your own personal brand.

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Career Branding: Say Hello to New Connections by Spicing Up Your Online Branding

Strategy

Feel like you’re not getting anything from your social networks? Here are some techniques that you can use to spice up the way you think about career branding and your online brand.

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