Horror/Success Stories

Dustin Zito’s Online Reputation Horror Story: Lessons From the Real World

Horror/Success Stories

Dustin Zito, one of the members of MTV’s Real World Series, had an online reputation nightmare when events from his past were brought up before he wanted them to be. There are some lessons that you can learn from this to keep your online reputation strong.

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Social Media Success: From Homeless to YouTube Star

Horror/Success Stories

How one down-on-his luck man became a national sensation–thanks to YouTube

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Social Media Success: Taking a Stand

Horror/Success Stories

Social media has proved to be a valuable ally in the fight against anti-gay prejudice and violence.

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Viral Marketing: From Blog to Blockbuster

Online Reputation

Ever had a night that you needed help filling in the details on the next day?  You probably woke up and thought “Never again.”  Tucker Max woke up and thought “I’m going to start a website.” Well, that’s not quite how it went down, but it’s not far off.  In 2000, Max started his first

Posted in Horror/Success Stories, Online Reputation |

Viral Marketing: How Online Reputation Spreads (Part I)

Online reputation management

As the driving force behind the revival of the Batman franchise and the recent blockbuster Inception, Christopher Nolan has cemented his place as a household name.  One of his most notable trademarks has been the large viral marketing campaigns for both The Dark Knight and Inception which created enormous buzz in the months leading to

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Zynga: “Connecting the World Through Games”…and Social Media

Strategy

As is evident from my Facebook feed, people are going crazy over FarmVille (I don’t understand why, but it’s become a fad nonetheless). Zynga, the company behind the game, has the motto “connecting the world through games”, and they really were able to do so with FarmVille and their use of Facebook. Had it not

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Zappos Booms with the Help of Social Media

Strategy

Social media is a powerful weapon for everyone, people and businesses alike. Though some use it to the point of their eventual demise, others put it to work to create the ultimate brand. Zappos has been the picture of perfection for years now. With happy customers and happy, motivated employees, they’re clearly doing something right.

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Online Reputation Management Tips: How Facebook Can Affect Your Job

Horror/Success Stories

Much talk about Facebook and jobs includes advice about how people should not state how they hate their job, their boss, or their company. Other advice is along the lines of watching what type of photos you might post. However, you can say a whole lot about yourself without ever mentioning your job or your company.

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Realize Your Dream Through Leveraging Social Media

Horror/Success Stories

Have you heard those stories about people who follow their passion and by doing so end up finding their dream job?  Yeah, me too, although I never actually thought it would happen to me (not to say that I gave up hope and stopped chasing my passion). Well, guess what?  It actually did happen to me this past

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CONTEST: Product/Service Horror Stories for new eCornell Entrepreneurship Course

Horror/Success Stories

Want to learn how to avoid the pitfalls of entrepreneurship? eCornell is putting on a new course for entrepreneurs, and we’re holding a product and service horror stories contest so you can get a discount. You automatically get $100 off just by entering the contest, and the winner gets up to $375 off. Write your

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