Author Archives: Walter Feigenson
How To Use Google Reader To Leverage Social Media and Become a Subject Matter Expert
Today, everyone has to be a subject matter expert if they want to get hired or advance their career. But the world is moving fast, and you have to stay on top of what’s being said in your field. In fact, your ultimate objective ought to be to become a thought leader in your subject
Social Media Mistakes: Be Careful About ZoomInfo And MyLife
I recently received an invitation to connect to a friend on MyLife.com. I’ve gotten these before, and I always politely refuse them, since I focus my social network connections on LinkedIn and Facebook. My friend wrote back to say that he hadn’t sent me that invitation – but wait, this is only the start of
Simple Job Search Tips: How To Complete Your LinkedIn Profile
Many people have trouble getting their LinkedIn profile to 100% completion. Of course, I always have sage advice for these people, but yesterday I created a profile for a friend, and I can’t get it to 100% myself. And none of the expert friends I have can say why.
Job Search Tips: Google tools for your job search
Are you using Google Alerts to track your personal brand? Or to track job opportunities? If you aren’t, you should. It’s easy and free.
Forget the Elevator Pitch – You Have 6 Seconds for Your Personal Brand Statement
Forget the Elevator Pitch – You Have 6 Seconds for Your Personal Brand statement
Social Media Etiquette – The Proper Way to Send and Accept a LinkedIn Invitation
When you invite somebody to link to you on LinkedIn, please personalize the note that goes with the invitation. In fact, you should rarely – if ever – use the LinkedIn text defaults anywhere. Here’s the default LinkedIn invitation text: Walter, I’d like to add you to my professional network on LinkedIn. John Pretty lame.
A Personal Branding Option – Developing Your Personal Brand Using Blogs
After you’ve finished with the essentials of creating your personal brand, you should turn to publishing for real leverage in your job search.
Branding Yourself, Everyone’s A Personal Branding Expert
For the past few months, I’ve been writing about personal branding, and especially how it can help job seekers. If you’ve followed me on this blog, you know that I don’t talk about theory, but about practice. People who see my presentations know I talk about the “big picture.” LinkedIn alone means very little, and
Job Search Tips – Don’t Just Ask for Help, Offer It Too
I’ve done dozens of presentations for job support groups. That’s how I got into this whole personal branding thing. Sometimes people are desperately looking for a lifeline, for hope in their job search. Some people in these groups have been out of work for a long time, many for more than a year. And of
Job Search Tips: Volunteering can help your job search
I don’t believe much in touchy-feely motivational stuff, and I really squirm in my chair when a speaker makes you yell stuff out loud. That’s not to say I don’t believe in the concept, though. I just think that as an adult, it’s your responsibility to motivate yourself. So I nodded my head dutifully when
