Author Archives: Trace Cohen

About Trace Cohen

I am currently a senior at Syracuse University double majoring in Entrepreneurship and Marketing at the Whitman School of Management with a minor in Information Service Techology (IST) in the iSchool. I chose Syracuse for their business school which was brand new and state of the art when i applied and enrolled. The undergraduate entrepreneurship program in Whitman is ranked #2 nationally and the ischool is ranked #1 nationally which is something I am very proud to be apart of.

Social Media Success Stories: 10 Thought Leaders Of Our Generation

News

Here at Brand-Yourself.com, we spend a LOT of time on the Web. One impossible trend to overlook: young people are the ones consistently pushing out new, quality content challenging the status quo. We decided to put together a list of the most influential, thought-provoking young bloggers. Call them whatever you like – Gen Y bloggers,

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Online Reputation Crisis: Woman Fired for Racism on Facebook

Horror/Success Stories

Another case of how someone’s Facebook account got them fired. This is first of a long trail of increasingly inappropriate comments that Lee Landor, who worked for a politician in NY, left on Facebook. She  “resigned” effective immediately within a day of the comments. Now there are a few things to be learned from this:

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How Scoble Clean Up Online Reputation After Unprofessional Images

Online reputation management

I serendipitously came across an article on Techcrunch (after the article we posted earlier about professional images) that shows a very prominent tech blogger in a potentially brand-damaging position. Below I give you exhibit A and B. This is Robert Scoble of the famous Scobleizer Blog. Apparently there was a big party in London (that

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4 Personal Branding Tips for Building Your Personal Brand on the 4th of July

How To

4 Personal Branding Tips for Building Your Personal Brand on the 4th of July

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Personal Brand Examples: Student Jason Kirby’s Personal Brand Identity

Interviews

This is our second post in a series that will forever continue about students that brand themselves online and truly create a presence worthy of remark! Meet Jason Kirby who created his own personal professional website. Why you might ask? “The reason behind creating a website about me is simple, I wanted you to find

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Facebook’s “Everyone Button” and Your Online Reputation

Online reputation management

Last week I tweeted a Wired Magazine article called the Great Wall of Facebook: The Social Networks Plan to Dominate the Internet.  It outlines Facebook’s plan to steal Google’s thunder based on the vast amount of detailed personal information they acquire from their users. “Phase 4″ of Facebook’s plan involves the “Everyone Button,” which went

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Write A Short Professional Bio & Develop Your Personal Brand

How To

How To Write A Short, Professional Bio Ft Dan Schawbel Create a Brand-Yourself.com Account to Manage Your Online Reputation! Brand-Yourself.com is an award winning toolset that helps you proactively manage your online reputation and promote yourself across the social web. Create an account today to see how we can help you win new opportunities, jobs

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Personal Positioning: Degrees of separation? 3 is the new 6

News

Thanks to personal branding and the advent of web 2.0 the world is becoming flatter! Not literally of course, but between Facebook, Twitter, Myspace, LinkedIn, the world does seem a little closer every day. Anyone is really only TWO people away. This means that the 6 degrees of separation has now become 3 degrees. So if you want to meet someone, that means if your friends don’t know him, then your friend’s friend does and this is changing the way that we’re doing business!

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Start Your Personal Brand Writing A Professional Bio

How To

8 Tips To Write A Professional Bio Ft Dan Schawbel View more OpenOffice presentations from Trace Cohen. Create a Brand-Yourself.com Account to Manage Your Online Reputation! Brand-Yourself.com is an award winning toolset that helps you proactively manage your online reputation and promote yourself across the social web. Create an account today to see how we

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Our domain registrar is now and up running!

News

You now have the ability to buy your own unique domain names through us! For as low as $3 a month you can have your own website (yourname.com) and start creating your personal professional website. If you dont have an account you can sign up here or go to the “Upgrade” page which you can

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