Author Archives: skiplineberg
Dissecting Brand You
Figuratively speaking, if someone took a scalpel and made a dissection slice into Brand You – what would they find inside?
I contend that we would all love to think that the inside of our own personal brand would resemble the inner workings of The Terminator. We tend to think, first, of the hard stuff … the digital circuitry and titanium structure. If you’ll play along with the metaphor, we immediately think of our online reputation. That’s stuff like our LinkedIn profile, the number of followers we’ve attracted on Twitter, the blog posts we’ve authored and the Google search results that are associated with our name. And that is all well and good. It is important–but it’s only one level.
Oliver’s Personal Brand – a Letter to Gillian
All of the cutting-edge social networking in the world pales in comparison to the effect that a thougthful, personalized one-to-one interaction can have on your personal brand. Nothing illustrates that more clearly than this wonderful, true story I’m about to share with you. To begin this story, allow me to introduce you to the characters:
Two Words that Characterize Your Personal Brand
Words frequently have more than one meaning. No big surprise: you knew that. But did you know that a two-word pairing can have a whole different meaning, depending on the order in which those same two words are presented? That is perhaps much more interesting–and valuable–when you know how this two-word test can be a powerful
Follow Your ABCs When Repairing a Damaged Reputation
Whenever and wherever controversy arises, an urgent question is presented: how does one rehabilitate or repair a damaged image? Seems to happen more frequently, doesn’t it, Mel Gibson? What’s that you say … BP? Whether you’ve spilled profanity or crude oil, and regardless if your brand presence is more Web-based or more traditional, you can follow these
Can One Hour Boost Your Personal Brand?
My business partner and I returned from a sales meeting late in the afternoon one recent Thursday, just prior to a three-day holiday weekend. The meeting went well. The prospective customer expressed openness toward our proposed idea. We were very pleased with her response. She asked that we check back with her on the following
Toot Your Own Horn… At Your Online Reputation’s Risk
We all want to leverage the power of social media to brand ourselves. Yet who wants to run the risk of becoming a nuisance or stream hog?
Take Your Personal Brand beyond the Web
Building a personal brand is a marketing process. The hallmarks of a well-constructed brand include consistency, authenticity, specificity and all the brand parameters we discussed last week. Following on that lesson, let’s remember the first law of marketing: perception is reality. What this means in the context of branding yourself is that success is more about how others perceive you than what you say about yourself.
Your Personal Brand Assessment and Brand You
Last week, we approached brand-building from a humorous perspective. Hopefully, you had a few chuckles. Today, let’s spend a few minutes thinking about your personal brand in businesslike way.
With the combination of these two powerful tools–one for the virtual world, the other for the real world of work–you can take your brand assessment and begin building a stronger, more effective Brand You!
A Behind the Scenes Look at Personal Brand Building
As you have been working hard to brand yourself, you’ve likely done some research into the art of brand-building. In my daytime job, as co-owner of the marketing firm Maple Creative, I spend quite a bit of time building brands for companies, products, places and organizations. I thought it might be fun and helpful to take you behind the scenes of how it’s done in our shop.
Personal Brand Building – Edify Your Way to a Stronger Personal Brand
Would you believe it is possible to elevate your personal brand by touting someone else? It’s true. The methodology involves the lost art of edifying.
