Author Archives: Pierre DeBois

About Pierre DeBois

Pierre DeBois is the founder of Zimana, a small analytics consultancy. Zimana reviews data from web analytics and social media solutions, then provides recommendations and action that improves marketing strategy and aids in online business objectives. A Gary, Indiana native, Pierre had worked and interned at various corporations including GM, Ford, and Intel. He also writes social media articles for AllBusiness.com, business book reviews for Small Business Trends, and analytics related posts at Zimana Blog . His background is available at Linked In.

4 Suggestions to Help Your Business Strategies Succeed Online

1 year ago by Pierre DeBois 1
Online reputation management

There’s one in every business — a back office.  It’s that place where IT is serviced from, accounting budgets are reviewed, and operational decisions are made.  A back office is typically not given the highest priority by business owners — they can get fixated by the sales generated at the  front office — but few

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Analytics Ain’t Just for SEO

1 year ago by Pierre DeBois 6
Strategy

Many times when I speak with business owners about analytics, the first statement that comes to mind is that analytics is for Search Engine Optimization: SEO, as we know it. At that notion, my first reaction is is to shake my head. Because that’s not entirely right. The reason for the analytics assumption is because

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