Author Archives: Pierre DeBois

About Pierre DeBois

Pierre DeBois is the founder of Zimana, a small analytics consultancy. Zimana reviews data from web analytics and social media solutions, then provides recommendations and action that improves marketing strategy and aids in online business objectives. A Gary, Indiana native, Pierre had worked and interned at various corporations including GM, Ford, and Intel. He also writes social media articles for AllBusiness.com, business book reviews for Small Business Trends, and analytics related posts at Zimana Blog . His background is available at Linked In.

Solopreneurs and Personal Branding: Thinking Time Versus Reward

6 months ago by Pierre DeBois 22

Branding Strategies

Brands are essential for business, but solopreneurs have little time to manage their online brand. These steps can help you save time while enhancing your personal and professional brand.

Posted in Branding Strategies | Tagged facebook, google analytics, google plus, personal brand, soloprenuer, soloprenuers, Twitter, web analytics |

QR Code Survival Guide: How to Get the Most From Your Marketing Budget

7 months ago by Pierre DeBois 4

Strategy

How to use QR Codes effectively for your small business, make sure you read this survival guide to get the most from your marketing budget! Also, scan our QR code to see where it might take you!

Posted in Branding Strategies, Strategy | Tagged digital marketing, online marketing, qr code, qr code app, qr code generator, qr code marketing, qr code marketing guide, qr code reader, qr code software, qr code survival guide, QR codes, survival guide, web analytics |

How Segmentation in Web Analytics Can Help Thought Leadership

11 months ago by Pierre DeBois Comment

Marketing

These days it is a fact that you have to be online to be a visible thought leader. But to make your efforts profitable seems like a mystery.

Posted in Marketing | Tagged blogs, branding, clickstream traffic, facebook, google analytics, improving a website, marketing, measurement, Personal Branding, PPC, search engine, search engine marketing, search engine optimization, small business marketing, small business tips, thought leadership, Twittter, Yahoo Web Analytics |

Improve Your Customer Service by Listening to Social Media and Analytics Tools

1 year ago by Pierre DeBois Comment

Strategy

For small businesses, this increased expectation from our online properties means having to be more vigilant about customers feedback. Fortunately there are more ways to help businesses be more responsive without being overwhelmed.