Author Archives: Mark Mathson
Starting Out in Social Media: Blogging and Social Networking for Business
The business case for leveraging social media as a business tool has been made time and time again. Startups to big business use the platform of social media to spread ideas, connect with their audience, and ultimately drive sales. When working with clients I often am confronted with glossy eyes when talking about the topic
Never Give Up Trying Building Your Personal Brand, The Payoff Is Too Great
What is the payoff for hard work? Ask Arthur Nakane, he knows. Arthur has been working on perfecting his one man band act for over 30 years. He was on America’s Got Talent recently and squeaked by, making it to Vegas. This isn’t his first time on the stage. He has been featured in a
Reach Your Personal Brand New Heights With Powerhouse Effort
What do all powerhouse brands, both personal and business, have in common? Powerhouse effort. The power of networking, combined with concerted effort and a clearly defined objective will drive success time and time again. Ever sit by idly and watch life go by? There is a time to do this: retirement. So get up out
My Online Reputation: Re-building My Personal Network After Resetting It to Zero
Four weeks ago I wrote about resetting my online personal network back to zero. I received some interesting, but supportive responses.
Your online personal network is worth more than gold. It takes time to make good quality connections with those that can add value to your network. I used to laugh at the term “build your tribe,” however, now know the value first hand.
Brand Yourself – How To Communicate Well With Anyone
I recall those trucker style hats that have the adjustable bands on the back. As a little youngster playing tee ball, I thought those bands were awesome. If only life wasn’t like those bands, where everything had a one size fits all approach. Not everything has the cool adjustable band like those hats, but one
Personal Brand Strategy – Get Out What You Put In
Personal Brand Strategy – Get Out What You Put In. Growing up my mom would always tell me, “you get out of it what you put into it.” At first this didn’t make sense to me and I’d roll my eyes, and move along. But over the years it clicked one day and I had a paradigm shift. It is true. It stands true in the general sense of the phrase, and also if applied to a specific topic. In the case of personal branding, “you get out of it what you put in to it”.
What’s Your Online Reputation Network Worth To You? What If It Went Away?
I just did something that may surprise many of you. I just set my social online personal network back to zero (yes, 0), and did it on purpose!
Personal Brand Management – Jump Start Your Personal Brand
Jump start yourself by pursuing your passions. Make sure to find the time to do the things you love. If you’re getting bored or complacent with what you’re doing now, find a new hobby, or even a new blog to read or a new e-community to become a part of. Work on smiling more and being optimistic. No one wants to be around a grump! This applies online as much as it does offline, seriously.
3 Simple Ways to Exceed Expectations and Establish Personal Leadership Brand
Success in life often hinges on two key elements: your ability to push yourself to greatness, and to exceed the expectations of others. Being a champion takes effort. The payoff is wonderful and builds your personal brand and repertoire.
Be Seen Through the Dust: Develop Your Personal Brand Leadership
The Internet, social media and networking afford great opportunities to portray a message. The message is about your brand, and you’d like your best assets to show through the dust others are kicking up. The best assets you own are the same ones that take years to develop, and remain an ongoing process: communication and leadership.
