Author Archives: Keith McIlvaine
7 Things to Know About Social Media for Your Business
Businesses use social media for various reasons: to understand their customers; to listen to conversations; to respond to questions; and to be found by others. The Yellow Pages were the innovative publication for purchasing an electronic device, for looking up the local handyman, for getting a phone number to the local toy store. Well, the
Why Social Media Matters To Your Business
In my Brand-Yourself post last week I spoke about the benefits of using Twitter for your business. This week I wanted to discuss why social media, as a whole, matters to your business. Social media is the next tool for businesses to connect with their clients, customers and target audience. Other mediums (such as print,
10 Reasons to Use Twitter Every Day for Your Business
If you own or have a vested interest in a business, you must develop alternative avenues to communicate with your target audience. Enter one of many tools: Twitter. Twitter is a fantastic communication and engagement tool, but a tool that you should work to use daily, especially for business/professional purposes. Twitter should not be a
What Your Company Should Know Before Hiring A Social Media Analyst
For most companies, social media is still an emerging platform. Yes, many brands are visible, however, while some brands are faster to the social media market than others, everyone recognizes the importance of having a presence on at least a few social media sites. But who will run such a campaign? Marketing (or Public Relations)
How Social Media Will Change Your Business For The Better
The emerging tools that are social media are being used by organizations of all sizes and industries. Just like any other tool, there are pro’s and con’s to utilizing social media… Sample Pro’s Accessible anywhere at anytime Go to where your target market spends time Listen to the conversations Engage in discussions with consumers Positively
What Personal Branding Can Learn From Corporate Branding
Without a doubt, Brian Solis is one of the most forward-thinking leaders in Marketing, Public Relations and Social Media. The way that Brian is able to analyze the landscape and tools, then tie it back to corporate branding, is impressive. I am a faithful reader of his blog (as well as many others on my
Who Should You Target in a Job Search?
If you are out looking for a new position, you are lucky. There is a wealth of advice, tips and pointers that can help you get started and figure out where to go. Here on the Brand-Yourself Blog, there are already 112 posts about the job search topic and, well, this makes number 113. This
Is Creating Your Personal Brand Complicated?
Personal branding should be something that each of us does every day, in both our professional and personal lives. Whether you realize it or not, nearly everything you do impacts your personal brand. I was reading a blog post from Bill on EmploymentDigest.net regarding personal branding and how it is too complicated and over-thought. In
Build Your Personal Brand Like Lego!
I love Legos. I grew up with Legos as a child, and now as an adult, I get to relive the fun whenever I build them with my sons. Legos are a fun building toy for kids, yet they teach an invaluable life and personal branding lesson. You build one brick at a time. The
Online Reputation Management Tips Help Introverts Connect
Social networking will always be a great way for anyone to connect and build relationships, but it may be extra powerful if you are an introvert. Take me, for example. I am neither introvert nor extrovert but feel that I fall somewhere in the middle. So I am pretty good at forming real-life relationships. However,
