Author Archives: Keith McIlvaine
Is Twitter A Good Tool For Your Personal Brand?
What Is Twitter, Really? As you continually work to improve your personal brand, you are going to consider many social media tools to utilize. Along this journey, Twitter will be one of them. Twitter is such a good outlet because it gives you a means of expressing both personal and professional views. The personal and
7 Key Google Apps for Your Business
Seven of Google’s tools that you should definitely consider. Weigh your options carefully and use these as a starting point for your business.
Marketing Your Business On YouTube
Video is an increasingly important part of every business’s marketing functionality. It is a great way to highlight products, services, branding, and even employment opportunities. But what are a few ways that you are able to leverage and even succeed with video?
Plaxo: Still A Viable Tool
After reviewing all of these features, many of which I was unfamiliar with, I am revisiting Plaxo and making this a part of my social contact tool-belt. Maybe it is time you had a second look as well.
5 Unique Features of LinkedIn
LinkedIn should be a weekly, if not daily, landing spot for you to search and interact with your network. If you are not already doing so, start today!
Location-Based Social Media for Your Business
Gowalla, foursquare, Yelp and now Unsocial are making it easier for businesses to connect with their customers. But what can you do with this information?
How To Generate Leads for Your Small Business through Social Media
But in thinking beyond strict marketing and branding efforts, social media is a valuable means to generate leads for your business. Here are 5 ways in which your small business is able use social media as a lead-generator.
7 Ways to Get Your Business Going on Facebook
Here are seven easy steps for businesses to follow to create, maintain and grow a Facebook page.
How to Use LinkedIn to Optimize Your Business Contacts
LinkedIn is by far the most accepted professional-social networking tool in use today. With over 75 million members, this is an ideal location to connect with your professional connections and stay connected! LinkedIn has many applications that allow you to stay connected and informed about your network. The important factor is that you take advantage
How Your Small Business Should Handle Negativity through Social Media
Negative comments will come to most every business at one time or another. Understanding how to best react in those moments is critical and sometimes a defining moment for a business. Are you prepared for such a moment?