Author Archives: Katharine Hoffmann
Personal Brand Interview: Publicity Expert Melissa Cassera
Interviews
Publicity is all about gaining 3rd party credibility. If you purchase an advertisement touting yourself as the “best organization expert” it doesn’t hold the same weight as if a magazine editor or TV producer has you share regular advice with the audience as the expert on that topic.
Posted in Interviews
Tagged expert, melissa cassera, personal brand interview, pr, publicity
Personal Brand Interview: Social Media Specialist and PR Consultant Kris Ruby
Interviews
“My mission is to empower business owners to use social media and to ease their transition into a social lifestyle. I also help executives define their personal brand and adapt their brand to the social media space.”
Posted in Interviews
Tagged Entrepreneurship, Interviews, kris ruby, personal brand interview
Personal Brand Interview: Branding and Life Coach Anthony Fisher
Interviews
In the search of defining one’s personal brand or life purpose, I often make the statement to my clients or when I speak to groups that “Nothing is yours until you understand it”. Each individual must find his or her answers.
Posted in Interviews
Tagged Anthony Fisher, personal brand interview
