Author Archives: Holden Fenner

About Holden Fenner

Holden Fenner is a recent graduate of Syracuse University's School of Information Studies (also known as the iSchool to those with a particular attraction to the lower-case vowel that seems to precede all technology these days). He is currently a blogger for Brand-Yourself and also a freelance geek in his spare time.

Online Reputation Management: How To Repair Damage

Online reputation management

Jeff Kramer was kind enough to mention Brand-Yourself in an article he wrote the other day.  On a side note, I shadowed him once while pursuing my dream of being a humor writer.  He’s a fun guy; he taught me how to get kicked out of a fur shop with dignity, or at least without

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The Alter Ego: Superman’s Personal Brand Examples

How To

The Israeli Army had a bit of a problem recently; they had to call off a raid because a soldier posted the time and location on Facebook.  While most people don’t typically have quite so much hanging in the balance from a Facebook post, they still do post a surprising amount of detail to the

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When A Job’s Not Worth It: Protect Your Online Reputation By Saying “No”

Online reputation management

Your online reputation is vital: employers could (and should) look at how you present yourself to the world.  But sometimes they go a bit too far. Take the city of Bozeman, Montana for example.  They ask you to turn the keys to Facebook over by providing them with your username and password. And that’s just

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Your Online Reputation: The Difference Between “Hired” and “Fired”

Online reputation management

“Reputation is the opinion (more technically, a social evaluation) of a group of entities toward a person, a group of people, or an organization on a certain criterion.” (I’m sure my English teacher is rolling over in her grave seeing me source Wikipedia here). Your reputation is one of your most valuable assets, and you

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