Author Archives: Holden Fenner
Viral Marketing: From Blog to Blockbuster
Ever had a night that you needed help filling in the details on the next day? You probably woke up and thought “Never again.” Tucker Max woke up and thought “I’m going to start a website.” Well, that’s not quite how it went down, but it’s not far off. In 2000, Max started his first
Viral Marketing: How Online Reputation Spreads (Part I)
As the driving force behind the revival of the Batman franchise and the recent blockbuster Inception, Christopher Nolan has cemented his place as a household name. One of his most notable trademarks has been the large viral marketing campaigns for both The Dark Knight and Inception which created enormous buzz in the months leading to
Online Reputation Management: Write A Better Blog-From Idea To First Draft (Part 2 of 3)
This is part 2 of a three part series. See part one here. Brainstorming & Research Once I have an idea, I pull out two of my favorite tools: a nice pen and paper. Recently, I’ve been partial to large sketchbooks for the writing area they offer, but I’m also a fan of legal pads
Online Reputation Management: Write A Better Blog-How To Have An Idea (Part 1 of 3)
If you’ve signed up for the Brand-Yourself service, you know that we strongly encourage you to start your own blog. It’s a foundation of the service for a very simple reason: we want to help you be found, and then impress the finder. We particularly target professionals entering or re-entering the workforce (college grads, military personnel,
Online Reputation Tools: Six Ways to Reclaim Your Facebook Photos
I write a lot about problems that Facebook causes, but it’s not because I hate Facebook. I think Facebook has been great at doing exactly what it set out to do: capture users and their data. MySpace is dying, Friendster is a memory, but Facebook is rapidly passing the 500 million user mark. Lots of
Online Reputation Tools: Using HTML with WordPress
One of the reasons that Brand-Yourself is built on WordPress is because of the system’s ability to let you put content on the web–without having to worry about how it gets there. Important, because unless you dedicate yourself to learning how to build a page, your end product may not get you anywhere. Walter Feigenson
10 Techniques for Password To Protect Your Online Reputation
My mother is not the most technologically-adept person, but she loves to e-mail, share pictures, and send e-cards to everybody and anybody. She drives me nuts some days, and not just because she considers me the tech support. Her method of keeping track of her multiple account passwords is a Rolodex on which she writes
Need Online Reputation Tools? Try HTML & CSS
You know how to fire up Google and run a search. You even know how to log into email! But odds are, you don’t have a clue what Javascript and PHP actually DO. Allow me to explain. Where The Internet Came From and How It Works In the beginning there was Al Gore, who created
Six Ways To Check Company Reputation
Over 80% of companies are looking you up online these days, judging you from your online photos to your latest tweets. They know what the Internet is saying about you, but do you know what the Internet says about them? Here are six ways to turn the tables. 1. The official website Your first visit
My Online Reputation My Privacy Settings: Click “Everyone”
Next time you’re fiddling with your settings on Facebook, try clicking “Everyone”. Scared? I was too. I’ll be the first to admit it: sometimes I have an alcoholic drink. Sometimes I go to a party. Sometimes I have a good time with other people and want to post pictures and share the memories. But I
