Author Archives: Deborah Shane
How Does Relevance Impact Your Career Image?
It’s not so much about age. It’s more about attitude, persona, language, and culture and how you stay in tune with and on top of today’s world. When you use the platforms, play in the playgrounds, and speak the current language, no one will care how old you are!
Branding As Women: The Time is Now
Women have the opportunity to make a BIG difference and change things NOW! We are a majority, coveted demographic and powerful economic force. The numbers don’t lie: -52% of the work force -60% of college students -66% of global spending -51.3 % of global wealth starting businesses 2 to 1 -51% of all management, professional
The Who, What, Why & How of Reputation and Relationships
These days everyone wants to know just how they build their following and tribes, peeps too! The web revolution has produced some great how-to books, websites, blogs and even some studies. There are some compelling thought and social voices that have also emerged that give us some insights. Truth is, reputation and relationships are built
Social Media Marketing: 6 Practices to Build Testimonial Relationships
Building customer loyalty and strong customer retention is getting harder and harder. The customer has raised the bar, set new rules and expects the unexpected! Pay attention! Losing customers today is swift, fast and constant! I have recently been dealing with the DMV, discount travel sites, airlines, car companies, corporations and organizations. Each made it
9 Tips for Creating Your Personal Brand and Becoming a Successful Networker
We all know how important it is to balance the online and offline networking and connecting that we do. Yet we can’t live solely online, or offline, anymore. Each one is mutually interdependent and inter-related. They work so well in tandem. Both have their importance, purpose and value. We know that being “online” is simply
