Author Archives: Diane Helbig

How To Interact With Customers Through Social Media

Marketing

Social media offers us a variety of ways to engage our clients, contacts, and prospects. The idea is to have a current presence online. This means posting relevant information on a consistent basis. Blogging Let’s start with blogging. Having a blog is a great way to consistently maintain a presence online. You have the opportunity

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How Social Media Is an Extension of Your PR and Marketing Teams

Marketing

Marketing has changed – permanently. The old, traditional marketing and PR methods still work, thought not entirely on their own. Enter Social Media. At first it seemed there was a stronger emphasis on ‘social’ instead of ‘media.’ But what we’ve come to learn is this – Social Media is a critical element in any company’s

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