Monthly Archives: August 2010
Two Words that Characterize Your Personal Brand
Words frequently have more than one meaning. No big surprise: you knew that. But did you know that a two-word pairing can have a whole different meaning, depending on the order in which those same two words are presented? That is perhaps much more interesting–and valuable–when you know how this two-word test can be a powerful
What Your Company Should Know Before Hiring A Social Media Analyst
For most companies, social media is still an emerging platform. Yes, many brands are visible, however, while some brands are faster to the social media market than others, everyone recognizes the importance of having a presence on at least a few social media sites. But who will run such a campaign? Marketing (or Public Relations)
Interview with Hannah Gowans: How She Leveraged Twitter in Her Internship Hunt
Some view Twitter as a disease. Many see it as a self-righteous and narcissistic method of communicating one’s daily activities. Hannah Gowans sees Twitter as an opportunity. Hannah, a senior Psychology major at Syracuse University, has leveraged Twitter to connect with music industry professionals, learn more about the music and marketing industries and obtain a
Best of Branding: Top 5 This Week
Here are the Top 5 This Week – @andywergedal Old ladies and College grads were the hot topics of the week. Read these articles that feature the edges of the labor pool, from those who just graduated to those who want a new start in life (after 50 years, or so). The Top 5 This
Zappos Booms with the Help of Social Media
Social media is a powerful weapon for everyone, people and businesses alike. Though some use it to the point of their eventual demise, others put it to work to create the ultimate brand. Zappos has been the picture of perfection for years now. With happy customers and happy, motivated employees, they’re clearly doing something right.
10 Ways to Accomplish Your Goals through Social Media
No matter where you are in your work life–recent college graduate, mid career or closing in on retirement–“there’s s an app for that,” as the saying goes. Facebook, Twitter, LinkedIn, smart phones, WiFi–everywhere we go we are literally and figuratively connected. Social media is about word of mouth marketing, developing relationships and connecting with people.
How to Post Photos and Videos That Won’t Scare Employers
Many are familiar with this scenario: you go to a fun event or take a vacation, and along the way you upload some photos and videos to your favorite social networking sites. After the event or trip is over, you post more pictures videos because you have more time to really put all your content
How Social Media Will Change Your Business For The Better
The emerging tools that are social media are being used by organizations of all sizes and industries. Just like any other tool, there are pro’s and con’s to utilizing social media… Sample Pro’s Accessible anywhere at anytime Go to where your target market spends time Listen to the conversations Engage in discussions with consumers Positively
Social Media Etiquette For Students
As a college student, I never really thought much about social media and its effects until I started my internship. Though a lot of it is common sense, students don’t always think before they post. As one of the lucky ones who got firsthand experience in what to do and what not to do, I
Personal Brand Interview: Katie Colihan, Social Media Enthusiast and Freelance Consultant
This week I had the honor of interviewing someone, who in my eyes, is an expert in Social Media and someone I go to frequently when I have questions on this topic. I first met Katie Colihan a little over a year ago, after being connected through Twenty-Something Bloggers. We talked about the importance of
