Monthly Archives: August 2010
How to Get Your Business Going on Twitter
Zero dollars to market your business? Wow, the folks from SCORE didn’t like to hear that. I know because I tried. How will you grow your business without a marketing budget? Never fear, Twitter is here. Certainly not the wisest of moves, every business should have some money allocated for marketing. I’d been playing around
Graduated from College, But Your Wardrobe Hasn’t?
As summer draws to a close, I begin to celebrate the arrival of fall, the start of school and the chance to evaluate a few closets. Evaluate closets? You’re likely thinking, “Where did that come from?” As an image consultant (and former college student), I know internships have ended. So now recent college graduates are
Job Interview Strategies: Turning Desperation Into Confidence
But the facts are, as much as I truly sympathize (and it really is very hard to hear that desperation), job seekers must understand that part of running a business is to find the right employees. The right employees are not people who just need ‘a job’. Despite the tough economic times, the right employee is an individual who wants to work at that specific company and plans to stick around for a long time.
Oliver’s Personal Brand – a Letter to Gillian
All of the cutting-edge social networking in the world pales in comparison to the effect that a thougthful, personalized one-to-one interaction can have on your personal brand. Nothing illustrates that more clearly than this wonderful, true story I’m about to share with you. To begin this story, allow me to introduce you to the characters:
Why Starting to Blog Can Build Personal Connections for Your Small Business
Embarking on blogging can sometimes be more complicated than it sounds. On the other hand, it is as easy as providing information of interest to your audience and listening to them. In the olden days, websites were static. Today, they have morphed to social. There are comments, Likes, Retweets, Stumbles, and many other methods of
Analytics Ain’t Just for SEO
Many times when I speak with business owners about analytics, the first statement that comes to mind is that analytics is for Search Engine Optimization: SEO, as we know it. At that notion, my first reaction is is to shake my head. Because that’s not entirely right. The reason for the analytics assumption is because
How To Use YouTube to Build a Following for Your Business
YouTube is often seen as the video site full of strange and wacky characters, up and coming musicians, comedy acts and just about anything that can be caught on film. But all the goofiness and oddness aside, YouTube can be quite helpful in your business endeavors and bring more depth to you and your employees.
Why Social Media Matters To Your Business
In my Brand-Yourself post last week I spoke about the benefits of using Twitter for your business. This week I wanted to discuss why social media, as a whole, matters to your business. Social media is the next tool for businesses to connect with their clients, customers and target audience. Other mediums (such as print,
Best of Social Networking: Top 5 This Week
Here are the Top 5 This Week – @andywergedal Social Media, It is not who you know but how you know them! Are they real friends? Are they linkedin contacts that you met at a networking evert, or are they facebook friends who request that you join their mafia family? This weeks posts have a
Branding As Women: The Time is Now
Women have the opportunity to make a BIG difference and change things NOW! We are a majority, coveted demographic and powerful economic force. The numbers don’t lie: -52% of the work force -60% of college students -66% of global spending -51.3 % of global wealth starting businesses 2 to 1 -51% of all management, professional
