Monthly Archives: May 2010
Defining The Target Audience For Your Personal Brand
Different people act and perceive things differently in different situations, and that is why you have to plan ahead for how you are going to act and communicate to send the right signals to the right people.
Best of Personal Branding: Top 5 This Week
Here is the Top 5 This Week – @andywergedal Communication is the key this week. If you lose you job, tell everyone. And, here are some tips to help if you are uncomfortable talking to real people. Here are this weeks Top 5 1. Don’t be a Stealth Job Hunter – [Career Rocketeer] Are you
Personal Brand Equity – How A Strong Personal Brand Can Make You Rich
The secret to building a money-making personal brand? Chris Brogan knows the answer – and it is simpler than you might think.
A Behind the Scenes Look at Personal Brand Building
As you have been working hard to brand yourself, you’ve likely done some research into the art of brand-building. In my daytime job, as co-owner of the marketing firm Maple Creative, I spend quite a bit of time building brands for companies, products, places and organizations. I thought it might be fun and helpful to take you behind the scenes of how it’s done in our shop.
How Disengaged Employees Hurt Their Online Reputation
Actively disengaged employees are the ones who are unhappy at work and show it. They act out, they complain, they are insubordinate and they likely have performance issues. These employees are toxic to the work culture and are begging to be fired.
I know of many ‘Quit and Stay’ employees and if you are one of them, chances are management is aware of your attitude and is talking about it amongst themselves. Especially if you are in the actively disengaged category!
Social Media Strategy – Old Tools in an Evolving World
I recently listened to an ERE social media presentation which was presented by Penelope Trunk. I thought the vast majority of the presentation was excellent, with great insight and interesting thoughts on social media as a whole.
I always try to leave a presentation with one or two items that stand out and leave me with something to build off of. In this case, I walked away with two topics on which I did not agree with Penelope’s feedback. Now I hope to provide you with my thoughts on the issues.
Brand Yourself – How To Communicate Well With Anyone
I recall those trucker style hats that have the adjustable bands on the back. As a little youngster playing tee ball, I thought those bands were awesome. If only life wasn’t like those bands, where everything had a one size fits all approach. Not everything has the cool adjustable band like those hats, but one
MSNBC Completely Misunderstands Twitter Job Search
MSNBC recently published an article entitled “Social Networking seldom gets new grads hired.” The article tries to argue that social media is not an effective way to land a job, but instead, only proves that many students simply aren’t taking advantage of the tools. The article goes on to misunderstand how social media fits into
Personal Brand Management – When Your Personal Brand Outshines the Corporate Brand
As the concept and importance of personal branding, social media, and an online presence becomes more commonplace, companies are becoming more interested in their employees’ personal brands. Their concerns are legitimate. Here’s why. . .
Best Personal Branding Articles: Top 5 on Branding Yourself This Week
Those who do not know how to use social networking like Twitter, Facebook and LinkedIn will be by-passed for those candidates who do have those skills. It is easier to build your network and get started learning these skills while you are employeed, than after you have suffered a job loss.
What are you waiting for?
