Monthly Archives: May 2010
Bad Social Media Strategy Makes Reality Television a Dying Breed?
Spoiler alert! Reality television may be on its way out. I know, I know. It’s the most popular, marketable form of television programming right now. MTV even dropped “Music” from its name because their reality shows now far outnumber their musical-related programs. So it may seem premature to declare the death of reality TV. But
When A Job’s Not Worth It: Protect Your Online Reputation By Saying “No”
Your online reputation is vital: employers could (and should) look at how you present yourself to the world. But sometimes they go a bit too far. Take the city of Bozeman, Montana for example. They ask you to turn the keys to Facebook over by providing them with your username and password. And that’s just
The Sarah Palin Personal Brand Image: A Lesson in Going Rogue
It’s all over the Internet. It sits on bookshelves and coffee tables all across America. And it even winks at you on TV. This is the Palin Brand, sold to you by none other than the bootstrap-carrying Sarah Palin. Two years ago, she was an unknown governor in one of America’s most obscure states. These days,
Take Your Personal Brand beyond the Web
Building a personal brand is a marketing process. The hallmarks of a well-constructed brand include consistency, authenticity, specificity and all the brand parameters we discussed last week. Following on that lesson, let’s remember the first law of marketing: perception is reality. What this means in the context of branding yourself is that success is more about how others perceive you than what you say about yourself.
How to Create a Searchable Job Resume Profile
While searching for employment, job seekers can improve their chances of being hired by being more visible on the internet. But being visible does not always mean being registered on every job portal imaginable; being visible means having searchable resume profiles that get noticed.
The Job Search Strategy, Reconsidered
While monitoring a lot of chatter on Twitter recently regarding the usage by companies of social networking to fill jobs, something struck me that I had not processed previously: not everyone is doing it!
But what does this mean for you as a possible job candidate? For one, don’t exclusively use social networking to find your next position. Yes, social networking is important to get you in contact with the right person/people within organizations. However, you still need to continue to use more traditional job searching tools.
Chris Perry: 10 Twitter Job Search Don’ts
If you search for tips on using Twitter in your job hunt, you will come across a lot of great resources for using this social medium and the plethora of complimentary tools and applications available to create your personal brand and connect with potential employers.
However, while there is a lot of information out there about what you can do on Twitter to advance yourself and your job search, I think it is important to be reminded of what not to do on Twitter, for it doesn’t take much to undo everything you have worked so hard to build.
Your Online Reputation: The Difference Between “Hired” and “Fired”
“Reputation is the opinion (more technically, a social evaluation) of a group of entities toward a person, a group of people, or an organization on a certain criterion.” (I’m sure my English teacher is rolling over in her grave seeing me source Wikipedia here). Your reputation is one of your most valuable assets, and you
Job Search Tips with Career Expert Katy Piotrowski
Piotrowski, who is the founder of Career Solutions Group, has more than 15 years in the industry. She recommends that new industry transition should start with a job seeker’s strengths. Research the industry and look for opportunitites that you might enjoy based on the job seekers likes and interests. From there, she recommends the job seeker laying out a clear plan prior to moving to a new industry. It can be overwhelming and devoting just five minutes to the future and focusing on one area to help staying or becoming more competitive.
Effective Immediately-How to Prepare for Your Entry Level Job
College prepares us for a lot of things. How to live on a tight budget, clean vomit out of a rug, rig up a beer pong table using everyday household items like MacGyver, oh, and even perform feats of math with no apparent real world applications and other questionably useful academic niceties.
Yeah, being a fresh college grad, I can tell you firsthand that this is what $200K in tuition buys these days. If you’re fortunate enough to be able to go work for Daddy Co. after graduation, this isn’t really a problem. Party on. However, if you are like most kids, you’ll be graduating into a corporate hierarchy in which you are an unknown, unproven, assumed-to-be-worthless entity. There will be expectations regarding how to interact, how to work, how to dress, how to cope with problems, and your diploma will not be able to help you here. Not an enviable position by any standards.
Fortunately, there is a solution to this issue, and it comes in paperback form courtesy of co-authors Skip Lineberg and Emily Bennington.
