From the background color, the signature style, the writing (fluid thoughts vs. crisp bullets), and the sense of professionalism, for better or for worse your email represents you.

I would encourage professionals to think through this every time before they hit the button labeled, ‘send.’

Always a pleasure having you stop by and give your two cents. You are absolutely correct though and I apologize for not making it clearer that this will be a series of five posts on how each of our five senses contribute to your personal brand.

Trace

Let’s not get branding and marketing confused. Packaging is great, and yes, when people ACTUALLY see you, they make judgement – but they also judge you over the phone, or when they read your written material, or when someone else explains how you helped them or made them feel. If branding was as simple as what you have explained here, no-one would ever buy premium products, as most of the less than premium product looks better, is more available online, is made from better materials etc etc.